About me
Fashion editor and writer with 7 years experience in digital e-commerce and editorial. Highly creative, customer-orientated content creator producing diverse, innovative and engaging editorial, written to inspire, empower and inform. Skilled in the execution of digital campaigns and storytelling in a luxury space, including fashion features, homepage copy and email writing. Experience includes The Modist, Savoir Flair, ASOS and Namshi. Holds a degree in Fashion Journalism.
Work history
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Fashion & Ecommerce Editorthemodist.com
London, United KingdomFull Time
• Own and generate 360 content across the magazine, website,
newsletters and social media.
• Development of tone of voice across all editorial touch points.
• Planning, execution and ownership of editorial and marketing
shoots, videos and articles within the digital magazine and on site.
• Generation of exciting interview and feature ideas and formats,
ensuring constant evolution of content.
• Ensuring all creative and editorial remains on brand visually and in
a written form.
• Developing processes to enhance the smooth running of on-site and
magazine editorial.
• Owning shoots and features from start to finish.
• Staying abreast of current trends, influencers and fashion news to
generate ideas for the magazine, website and social media.
• Ensuring all product styling is modest, on-brand and speaks to
fashion-forward customers.
WW Junior Content EditorASOS
London, United KingdomFull Time
• Creating and delivering editorial campaigns from concept stage through to on-site execution in the form of marketing activations, fashion articles and newsletters.
• Working with marketing and creative teams to execute promotions and timed sales that are compelling, customer-focused and sales-driven, whilst adhering to the brand identity and DNA.
• Offering support to the retail and fashion teams through engaging daily fashion and news content that inspires to shop.
• Working with creative design and merchandising teams to ensure campaigns have a visual and written synergy.
• Writing SEO-optimised, app & mobile-first copy throughout the website.
• Attending video and fashion shoots.
• Managing the smooth running of homepage image and copy refreshes by liaising with key stakeholders, to create a strong ‘shop window’ that inspired customers to shop.
• The writing and meticulous management of visual merchandising, promotion and sales briefs.
• Ensuring all content has the customer at the forefront, inspiring her in a timely, engaging and interesting way.
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Skills
- Fashion
- Copywriting
- Editing
- Journalism
- Lifestyle
- Blogging
- Beauty
- Creative
- Features
- Web Content
- Popular Culture
- Social Media