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Shannon is a freelance writer and editor based in London. She specialises in beauty, fashion and lifestyle and is available for editorial cover, editorial commissions, brand copywriting and brand consultancy.Locked Pro Plan feature
- Overseeing content themes and direction - Social content creation - Copywriting (website product pages, homepage, marketing e-mails, social captions) - Briefing and directing social shoots
Role included: • Overseeing beauty content across Houseoffraser.co.uk, social channels, e-mails and customer mailers. • Pitching, researching and writing regular features for Houseoffraser.co.uk. • Pitching, researching and writing stories for in-store magazine ‘the journal’ and working closely with external agencies to ensure all requirements are met. • Working closely with brand partners and marketing teams to ensure new launches are called out in creative and compelling ways.
Role included: • Pitching, researching and writing original long and short-form beauty, lifestyle and celebrity content for print and Fabulousmag.co.uk. • Assisting the Beauty Editor with day-to-day tasks including shoots, sample requests, research, credits and attending press days, launches and events. • Personal Assistant to Editor. • Assisting in running Fabulous’ social media channels (Instagram, Facebook and Twitter). • Pitching, creating briefs for and co-producing (alongside videographers) fashion and beauty videos. • Booking and managing interns.
Role included: • Conceptualising and compiling regular fashion pages. • Sourcing and booking locations/studios, hair and make-up, models and photographers for main fashion shoots. • Assistant to Fashion Editor. • Personal Assistant to Editor.