A creative strategist, producer and entrepreneur with 10+ years experience in marketing and advertising. I've worked with clients like Veuve Clicquot, De Beers, Estee Lauder, TikTok, Red Bull, Axe, Chivas Regal, Ballantine's, Rimmel, Wella, O.P.I, Mastercard and British Airways to name a few.
Throughout my career, my passion has been to connect brands with culture. I believe that this connection is where important cultural movements gain a bigger stage and brands play a more meaningful role in our lives. I've built this connection through many mediums, but storytelling and content are where I’ve laid down my deepest roots.
After working at agencies for many years, I have now co-founded Outlandish - an agency that grows brands through human connection. Outlandish weaves captivating creative with the science of digital to connect brands to their people and manifest movements.
Work history
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Head of Strategy | Senior ProducerMOFILM
- London, United KingdomFull Time
MOFILM is a disruptive force in the advertising industry. With a vibrant global community of 10,000+ filmmakers, writers and storytellers, we source diverse talent to produce local, authentic, culturally relevant films for brands, from TV commercials to documentaries.
Within this role I have strategised and produced content for leading brands including Veuve Clicquot, De Beers, Unilever, Rimmel, Wella, O.P.I, Aveda, Ballantine's, Zacapa Rum, Mastercard and Krispy Kreme, managing budgets from £5k through to £1M.
My hybrid role at Mofilm saw me work across the full spectrum of content creation, from pitch to post as the key contact for all stakeholders. As a Senior Producer I worked directly with clients to write creative briefs, hire filmmaking teams, develop treatments and scripts, attend shoots, manage post-production, control the schedule and budget.
As Head of Strategy I spearheaded Mofilm's social media offering, securing accreditations with Snapchat and Pinterest and educating the team and creators on social media best practice. I was responsible for developing content and media strategies across the business for multi-channel global campaigns. Thought leadership and representing Mofilm in the wider industry were another important aspect of the role, which led me to give a speech at Social Media Week London (2019) on how to connect with Gen Z's online.
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Content & Development ManagerAvant-Premiere
- London, United KingdomFull Time
Avant Premiere is a luxury fashion PR and sales agency. I was hired to develop and launch an online magazine and editorial shopping platform called Unseen Online as an extension of these services. Each curated issue featured influencers dressed in designer items which could be ordered directly from the website.
Supporting content in the form of articles, interviews and behind the scenes videos would line up to a specific theme each month. Written content featured cultural topics, trends, entrepreneurial initiatives and upcoming creative talent.
My responsibilities within this role included overall project management, branding, guiding website development, sales, recruiting influencers, copywriting and shaping editorial strategy. Achievements included on-boarding 20+ designer brands and growing a following of 20,000+ almost entirely organically within 6 months of launch.
Skills
- Content Producing
- Creative Strategy
- Brand Communications
- Social Media
- Project Management
- Digital Marketing
- Presenting
- Entrepreneurship
- Creative Development