I'm an award-winning beauty journalist, brand consultant and copywriter. I am currently the beauty director at Stylist, was previously beauty editor at i-D and before that, deputy editor at Byrdie.
I am also co-founder of Painted Women, a study of global beauty culture, and am currently working towards an MA in Visual Sociology.
I like to look at beauty through a social lens, navigating the intersection between beauty rituals and popular culture to provide thoughtful, intellectual commentary on the beauty industry.
Experienced in working with some of the biggest brands in beauty, I'm available for consultancy work as well as copy writing, including the creation of engaging product copy, targeted press releases and intelligent, valuable brand editorial copy, such as blog posts or branded articles. If you're looking for someone to bring your project to life, or a thoughtful beauty expert to appear on panels or podcasts, please get in touch.
Projects credited in
- 4 experimental looks that prove make-up is better when it's funA collaboration with i-D magazine & Topshop Beauty. Photography by - Benjamin Madgwick Make-up - Georgina Graham Read full article here - https://i-d.vice.com/amp/en_uk/article/evwwka/4-looks-that-prove-make-up-is-better-when-its-fun?__twitter_impression=true
Work history
C
C
Deputy EditorCLIQUE - Home of Who What Wear and Byrdie
London, United KingdomFull Time
As the deputy to the Editorial Director, key responsibilities include:
Pitching and writing creative, timely features that satisfy all SEO requirements
Commissioning and editing beauty content amongst pool of freelancers
Forward planning key tentpoles for the year ahead, conceptualising wider campaigns and franchises
Compiling weekly and daily traffic reports and implementing strategies to ensure consistent surpassing of goals
Representing the brand at industry events and in meetings with PR and commercial clients
Conceiving branded content pitches that effectively meet the needs of the title and the partner brand
Identifying key industry tastemakers and conceptualising clever ways to feature on site
Managing affiliate requirements and strategizing ways to boost commission sales
Organising and directing photo shoots utilizing second-to-none creative team contacts
Ideating, implementing and hosting engaging, brand-relevant reader events
Appearing in and presenting video content for both social media and the website
S
S
Beauty EditorStylist Magazine
- London, United KingdomFull Time
As the deputy to the Beauty Director, key responsibilities included:
Pitching and writing engaging and thoughtful features to tight deadlines
Commissioning freelance writers and editing copy effectively to meet the needs of the title
Organising still life and model photo shoots, coordinating the full creative team
Maintaining A-grade relationships with key PR contacts
Attending industry events in the UK and abroad
Hosting and presenting beauty events for reader and industry audiences, including the Stylist Beauty Awards
Working closely with commercial team to create effective creative solutions pitches
Attending the Fashion Week shows in all four cities and compiling trends research
Interviewing beauty experts, celebrities and influencers to enrich copy
Maintaining organisational documents and processes, including invoicing and budgeting
Launching Stylist-branded proactive campaigns such as the Hair Equality Initiative and the Stylist Beauty Council
+ Show more
Skills
- Branding
- Beauty
- Beauty Copywriting
- Content Editing
- Trend Forecasting
- Beauty Editorial
- Beauty Events
- SEO
Education
N
N
1st Class BA(Hons) Fashion Communication and PromotionNottingham Trent University
- Nottingham, United Kingdom
In 2014, I graduated with a first class BA (Hons) degree in Fashion Communication and Promotion from Nottingham Trent University. With a strong focus on market research, visual culture and the application of social theories, my degree culminated in a dissertation entitled Above the Stench: How can niche perfume brands stand out in a saturated market without forfeiting their niche values? as well as a final major project called Gospel: the Honest Beauty Magazine, in which I explored the visual cursors that denote authenticity in the beauty space.
Awards
J
J
Best Beauty WriterJohnson & Johnson Beauty Journalism Awards
T
T
Most Creative VisualThe Jasmine Awards
+ Show more