About me
MA Fashion Promotion, Communication and Media student with experience in Strategic Communications, PR and Branding.
Seeking an in Fashion Brand Management and Communications that offers the ability to conceptualise and execute tangible and intangible experiences to engage stakeholders.
I am a detail-oriented and conscientious hard worker, and I believe I could be a great fit into your team and culture.
Work history
Senior Strategic Communications Executive
- Hong KongFull Time
• Implemented holistic internal and external communications strategies to position the reputation of Group companies and C-Suite Executives in the fashion industry. Resulting in increased awareness, press, and employee engagement
• Developed communications content, visual concept, pitch event and website in collaboration with cross-functional teams and successfully launched accelerator programme, The Cage, to engage the global start-up community
Strategic Communications Executive
- Hong KongFull Time
• Constructed media enquiry responses for leading fashion news channels, spokesperson preparation materials for the Group and Group companies. For example, Business of Fashion Voices in Hong Kong
• Spearheaded the conceptualisation and execution of internal corporate events on behalf of the Group Chairman and CEO ranging from senior management team events, and Company-wide appreciation events. Event attendance to the Chairman events increased by 70% from 2014 to 2015 as a result of designing new environments and activities.
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Skills
- English
- Adobe Indesign/illustrator/photoshop
- Social Media
- Brand Content
- Events
- Brand Creative Strategy
- Brand Writing
- Google Analytics
- Presentation Skills
- Photography
Education
MA
London, United Kingdom
MASTERS IN FASHION PROMOTION, COMMUNICATION & MEDIA
• Inspired by the future of the retail industry and how technology plays a role in communications and promotion.
• Strategic Brand Management module: brand audit of Gucci.
• Fashion History module: In-depth analysis presentation of Balenciaga
• Future Fashion Module: street style photography and trend analytics.
CertificateLondon College of Fashion, UAL
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• Gained unique insight into fashion industry practices in this role through real case studies and practical projects.
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