Every brand has a story to tell - a cohesive narrative that illustrates the facts and feeling of a brand. I am a creative that is fascinated by exploring ways in which brands could showcase their story to their audience. During my studies, I recognised how the 'Creative Sharifah’ at times stood as ‘the odd one out’ in the class. This is a fundamental aspect of my character that I am proud of as it drives me to strive to think outside the box and explore ways in which I can push the boundaries.
My curiosity drives me to be a lifelong learner. I am currently seeking to encounter an opportunity to work in a creative and challenging environment, which will not only allow me to bring the skills that are required of me but will also encourage my personal and professional growth.
Projects
- 'THE FASHIONED BODY EXPERIENCE'A hypothetical art direction project for the avant garde fashion brand, Boudicca Platform 13, aiming to seek to examine the relationship between fashion (clothing) and the body. Inspired by the act of sex, to stand as a symbolic reflection to sensations and desires that may possibly experience when the female body wears clothing that allows them to showcase their sexual identity. The film captures the pleasures and desires, experienced by the female body during them embodying these two opposing sexual roles, Pretty Maiden and Dominatrix.
Work history
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Marketing and Social Media CoordinatorBlue Tit London
- London, United KingdomFull Time
- Driving the creation, management and implementation of social media content for Blue Tit Academy social.
- Producing brand marketing content to be distributed in both physical and digital format.
- Creating and implementing marketing strategy for all salons and salon launches.
- Assisting in the creative direction for promotional academy shoots.
- Assisting the rebranding of Blue Tit Academy.
- Updating and creating content on Blue Tit’s app and website.
- Coordinating press and festival bookings.
- Conducting competitor research.
- Monitoring social analytics and producing statistic reports.
- Producing regular film education content.
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Freelance RunnerKathryn Ferguson
- London, United KingdomInternship
Acted as a general assistant on set for short film productions assisting film director Kathryn Ferguson on the following Selfridges moving image projects: Agender (2015), Enter the Zodiac (2015) and Incredible Machines (2016).
Duties:
-Required to ensure the smooth running of the production process.
-Ensure the set is clean and tidy.
-Follow through each task rapidly to ensure that the shoot runs on schedule.
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Skills
- Branding
- Fine Art
- Cinema 4D
- Graphic Design
- Adobe Suite
- Microsoft Office
- Research
- Concept Building
Education
Social Media Marketing Short Course
London, United Kingdom
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BA (Hons) Creative Direction for Fashion UAL London College of Fashion
- London, United Kingdom
Achieved a 2:1
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Awards
LCF BA DEGREE SHOWLondon College of Fashion, UAL
Selected to represent Creative Direction for Fashion in the LCF BA Degree show showcasing a two films created for the outcome of the final major project.
http://sharifahtynnetta.format.com/lcfba15exhibition