About me
Well organised, proactive creative designer. Proven to produce artwork to a very high standard, in a timely and accurate manner. Collaborates across the business with marketing specialists, printers, designers, directors and external agencies. Motivated with a passion for design and creativity and a desire to increase creative ability and technical skills.
Work history
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Creative ArtworkerDebenhams
- Henrietta Pl, Oxford St, London W1C 1JG, UKFull Time
• Created weekly store communications, inclusive of information and direction for promotional events, campaign launches and store event management.
• Evolved all store communication packs to be accessible on tablet devices when the business rolled out tablets to all stores to support agile working. This meant simplifying the format and design layout - introducing interactive buttons and hyper-links.
• With COVID 19 impacting the way of working for stores and the need for simplified communications being paramount, re-designed the format for use on mobile devices and reviewed content to capture only what was of high importance.
• Ensured store communication packs were up to date, highlighting any business critical changes so that they were clear for store colleagues and enabled smooth implementation.
• Created print ready artwork for promotional events.
• Retouched assets and art-worked creative for press, digital media and social posts.
• Designed a visualisation tool to enable management team to fully visualise the in-store customer journey
on a weekly basis.
• Introduced a new print library to stores, with the objective of aligning the visual projections across brands
within the store environment and across the full estate. This included a 30 store trial - images were
captured and utilised to ensure clear, concise communication and consistency.
• Requested photos of promotional event implementation from stores on a weekly basis and created
weekly documents which were used to analyse the print collateral and implementation and in turn
optimise future events.
• Coordinated with all teams within the marketing department to ensure the review of high street
competitors was delivered to a high standard on a weekly basis.
• Orchestrated the in-store promotional library by creating referral documents and a
keep/dispose document
• Supported the briefing of in-store print to suppliers and the proofing of POS before being sent to print.
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Sales MerchandiserDebenhams
- Uxbridge, United KingdomPart Time
• Developed a strong understanding of in-store merchandising guidelines & visual presentation. • Launched in-store promotions; to increase revenue and ensuring best practice.
• Processed customer transactions, providing advice and great customer service.
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Education
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BA (Hons) Graphic Design & AdvertisingBuckinghamshire Chilterns University College
- High Wycombe, United Kingdom
• Developed advertising concepts for live and chosen clients, where Art Direction, Copy writing, Photography and Mac skills were assessed
• Campaigns were drafted, assessment pieces were markered or maced to client presentation standards and set to strict deadlines
• The course also involved weekly workshops and critics in a variety of London Advertising agencies.
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Gnvq Art and DesignUxbridge College
- Park Rd, Uxbridge UB8 1NQ, UK
• Various design skills were taught, including Graphic Design, Photography, Printmaking, Interior Design, Sculpture and Fine Art
• All subjects were assessed and critiqued in frequent group presentations.
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