Projects credited in
- Re-establishing the brand as an avantgarde voice in the hosiery industryMarmalade were briefed to design and produce a major relaunch event to shatter outdated brand perceptions and re-establish Wolford as a fearless trailblazer in the hosiery industry. The #TrueCharacter event coincided with a bold new brand initiative, asking guests to leave their inhibitions at the door and turn their back on the everyday mundane. Through a series of brand-defining and immersive experiences, guests were encouraged to unleash their alter-ego and get reacquainted with the uninhibit
- Introducing a bold new player to the growing men's jewellery marketAlex Orso was all about positioning the brand as a leader in a growing men’s jewellery sector. With a quietly confident yet masculine brand realisation, AO’s core ethos of ‘detail defined’, is reflected throughout all its consumer touch points. Minimalist product forms are reflected in the architecturally inspired campaign photography and simple and beautifully executed packaging solutions. Alex Orso fills the void of a contemporary men’s jewellery offering for the modern man.1