Experienced Account Manager with a demonstrated history of working in the Digital Media industry. Currently based in Singapore and skilled in Customer Relationship Management (CRM) with SSP's, Analytics, Display Advertising and E-commerce Marketing.
Achieved optimum business from a portfolio of publishers by ensuring high incoming traffic. Improved the margins from negative numbers up to +20%. Analysed and fixed publisher problems (technical or otherwise). Negotiated long-term contracts to lock up inventory sources by selling rich media ad formats to publishers and custom ad opportunities as they arise. Worked with advertiser delivery team to understand demand side of the market and react to network trends. Set up Deal IDs on various DSPs/SSPs for private deals on Private marketplace place. Google AdWords and DoubleClick Bid Manager certified. Worked closely with Global Publisher team and internal stakeholders to help monetize the inventory on various digital platforms like Private marketplaces.
Developed a scalable model to engage educational institutions across India to avail Zoomin's range of personalized products. Achieved a 5% revenue growth over a period of 6 months via Corporate Sales, product innovation and process development. Established strong relationships Key Corporate/Bulk order accounts. Drove customer acquisition and revenue growth through SEM (Search Engine Marketing), Acquisition and Retention Marketing Campaigns. Lead development and marketing projects to improve conversion funnels through testing, creative and landing page optimizations. Put together dashboards for campaign performance, optimization opportunities and relevant cost metrics.