Sheetal Holmukhe

Publisher Account Manager

Level
Mid Level
Location
Singapore
Availability
Locked Pro Plan feature
Professions
-
0 Connections
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About me

Experienced Account Manager with a demonstrated history of working in the Digital Media industry. Currently based in Singapore and skilled in Customer Relationship Management (CRM) with SSP's, Analytics, Display Advertising and E-commerce Marketing.

Skills

  • Media Buying
  • Microsoft Office
  • Business Development
  • Account Management
  • Digital Marketing
  • Advertising Analysis
  • Online Advertising

Companies I’ve worked with

  • Z

    Zoomin Online India Pvt. Ltd.

    • E

      Exponential Interactive

      Work history

      2015

      Publisher Account Manager

      Exponential Interactive

      Jun 2013 - Dec 2015
      • New Delhi, India
      • Full Time
      • Achieved optimum business from a portfolio of publishers by ensuring high incoming traffic. Improved the margins from negative numbers up to +20%. Analysed and fixed publisher problems (technical or otherwise). Negotiated long-term contracts to lock up inventory sources by selling rich media ad formats to publishers and custom ad opportunities as they arise. Worked with advertiser delivery team to understand demand side of the market and react to network trends. Set up Deal IDs on various DSPs/SSPs for private deals on Private marketplace place. Google AdWords and DoubleClick Bid Manager certified. Worked closely with Global Publisher team and internal stakeholders to help monetize the inventory on various digital platforms like Private marketplaces.

      2010

      Assistant Sales and Marketing Manager

      Zoomin Online India Pvt. Ltd.

      Jul 2008 - Sep 2010
      • Mumbai, India
      • Full Time
      • Developed a scalable model to engage educational institutions across India to avail Zoomin's range of personalized products. Achieved a 5% revenue growth over a period of 6 months via Corporate Sales, product innovation and process development. Established strong relationships Key Corporate/Bulk order accounts. Drove customer acquisition and revenue growth through SEM (Search Engine Marketing), Acquisition and Retention Marketing Campaigns. Lead development and marketing projects to improve conversion funnels through testing, creative and landing page optimizations. Put together dashboards for campaign performance, optimization opportunities and relevant cost metrics.

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