Sheila is a high performing and passionate professional with 15 years of progressive accomplishments within sportswear, fashion and retail in Europe. She's able to deliver qualitative, profitable and sustained growth in different projects. Working and operating in various positions allowed her to have a well-rounded perspective on design development & fashion retail. Strong multi-cultural sensitivity thanks to a life spent in different cities & traveling in different countries.
Areas of expertise:
√ Design
√ Fashion retail
√ Business Development
√ Commercial Strategy
√ Cross-Functional Leadership
√ Team Management
Work history
S
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Freelance Fashion Designer & ConsultantSelf Employed
ItalyFreelance
Trend analysis, Design, research, mood board, tech specs
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Retail Operation ManagerUnited Nude
- Amsterdam, NetherlandsFull Time
Evolved from the position of Sale Assistant to Retail Operation Manager, having overall accountability for growing the sales and profitability of the Flagship Store, Outlet, Sample Sale and Pop-Up.
-Responsible for P&L Overview for the Retail Department
-Managing multiple Stores (Flagship, Outlet, Sample Sales and Pop-Up) and reporting to the General Manager EU
-Leading a team of 12 people
-Managing the recruitment and the training of new talents, including New Managers
-Coordinating the day to day tasks of Staff and Stockroom Manager
-Leading efforts to enhance sell through and customer experience, offering first class of customer service
-Analyzing merchandising report to better adjust sales,Visual Merchandising and inventory strategy
-Identifying successful Pop-Up locations for 5 stores
-Working closely with Art Director to introduce and implement new Store concepts
-Working closely with General Manager, Merchandise Planner, Marketing Manager, E-Commerce Manager and Art Director
-Coordinating activity with other Flagship Stores
-Establishing salary and contract agreements of Retail
-Organizing and attending meeting with Buyers and Partners
-Responsible for the monthly Payroll
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Skills
- Design
- Fashion
- Retail
- Sports Design
- Detail Orientated
- Lingerie Design
Education
LicenceLondon College of Fashion, UAL
- Italy
Short course covering the design processes of lingerie and swimwear. Product cycle from concept design to manufacture and route to market, trend forecasting, colour palette and research development, customer profiling
OnlineFutureLearn
- Amsterdam, Netherlands
How to build a Sustainable Fashion Business, Creative Skillset
Course in Entrepreneurship to build a successful fashion business, with a social or environmental ethos
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