About me
Highly ambitious and performance-driven digital marketing professional with an unparalleled work ethic, positive mental attitude and a high standard of self-motivation.
Outstanding cultural awareness acquired during years of working with international companies and multicultural teams.
Strong capacity to manage multiple projects on strict timelines, with a special eye for detail and a passion for getting the job done.
Highlights:
- Managed numerous global projects adhering to strict deadlines and with limited resources;
- Successfully driven product development by identifying user feedback trends;
- Led all operation aspects of user generated content work-streams, including localisation, to make UGC available across multiple markets;
- Increased operational efficiencies by 30% by removing unnecessary human intervention;
- Developed internal and external guidelines, ensuring integrity and consistency of content at Just Eat, Thomas Cook and TripAdvisor;
- Strategised large-scale platform migrations including training, user testing, and market communications;
- Reduced incorrect stakeholder escalations by 60% by designing a calibration process;
- Managed numerous global teams with an average of 15 content specialists across multiple markets;
- Managed third party suppliers including tracking, training, reporting on productivity and quality of work.
Work history
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Freelance Content Strategist/ ConsultantVarious
London, United KingdomFreelance
• Develop clients content strategy, including defining and structuring operating model
• Conduct research and localisation, including translation of articles
• Provide interpretation services for non-English speaking customers
• Support clients with social analysis
Content Operations Manager, Product ContentJust Eat
- London, United KingdomFull Time
Key responsibilities:
• Responsible for strategy development, business and operational processes including quality control of product photography and managing the implementation of the brand photography program;
• Tracked, trained and reported on moderators productivity and quality of work;
• First point of contact to action errors identified by automated reporting (missing images,
errors, failures in metadata);
• Led scaling processes and identified issues and requirements associated with photography for new marketplaces;
• Reduced incorrect stakeholder escalations by 60% by designing a calibration process;
• Identified, implemented and scaled opportunities by leveraging toolkit;
• Managed stakeholders across multiple markets.
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Skills
- Marketing
- Marketing Strategy
- Strategy
- Content Analysis
- Analytics
- Copywriting
- Product Marketing
- Project Management
- Entertainment Content
- Operations
Education
B
B
MSc International MarketingBirkbeck College, University of London
- London, United Kingdom