Sheila Fernandez-Wright
Available

Sheila Fernandez-Wright

Content ManagerLondon, United Kingdom
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Pip Jamieson
Anna Annie
Sandra Palmgren
Sheila Fernandez-Wright
Available

Sheila Fernandez-Wright

Content ManagerLondon, United Kingdom
About me
Highly ambitious and performance-driven digital marketing professional with an unparalleled work ethic, positive mental attitude and a high standard of self-motivation. Outstanding cultural awareness acquired during years of working with international companies and multicultural teams. Strong capacity to manage multiple projects on strict timelines, with a special eye for detail and a passion for getting the job done. Highlights: - Managed numerous global projects adhering to strict deadlines and with limited resources; - Successfully driven product development by identifying user feedback trends; - Led all operation aspects of user generated content work-streams, including localisation, to make UGC available across multiple markets; - Increased operational efficiencies by 30% by removing unnecessary human intervention; - Developed internal and external guidelines, ensuring integrity and consistency of content at Just Eat, Thomas Cook and TripAdvisor; - Strategised large-scale platform migrations including training, user testing, and market communications; - Reduced incorrect stakeholder escalations by 60% by designing a calibration process; - Managed numerous global teams with an average of 15 content specialists across multiple markets; - Managed third party suppliers including tracking, training, reporting on productivity and quality of work.
Work history
    V
    V
    Freelance Content Strategist/ ConsultantVarious
    London, United KingdomFreelance
    • Develop clients content strategy, including defining and structuring operating model • Conduct research and localisation, including translation of articles • Provide interpretation services for non-English speaking customers • Support clients with social analysis
    Just Eat logo
    Just Eat logo
    Content Operations Manager, Product ContentJust Eat
     - London, United KingdomFull Time
    Key responsibilities: • Responsible for strategy development, business and operational processes including quality control of product photography and managing the implementation of the brand photography program; • Tracked, trained and reported on moderators productivity and quality of work; • First point of contact to action errors identified by automated reporting (missing images, errors, failures in metadata); • Led scaling processes and identified issues and requirements associated with photography for new marketplaces; • Reduced incorrect stakeholder escalations by 60% by designing a calibration process; • Identified, implemented and scaled opportunities by leveraging toolkit; • Managed stakeholders across multiple markets.
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Skills
  • Marketing
  • Marketing Strategy
  • Strategy
  • Content Analysis
  • Analytics
  • Copywriting
  • Product Marketing
  • Project Management
  • Entertainment Content
  • Operations
Education
    B
    B
    MSc International MarketingBirkbeck College, University of London
     - London, United Kingdom