A vibrant Marketer with a First Class MSc in Strategic Marketing. I have always been fascinated with the art of marketing, in how we as consumers are persistently being sold something; an idea, product, service or even a brand or person. This intriguing concept ignited by zeal for marketing which continues to grow each day. I have vast a skill set from different roles I have undertaken as a Marketing Executive, Marketing Coordinator, Freelancer and Social Media Manager for SMEs (including my own). My heart is in strategy and I revel in constructing marketing plans and conducting market research, and I possess the ability to achieve the aims set in the initial brief through creativity, thorough analysis and organisation. I am extremely competent in email marketing and campaigns using in-house CRM software, and other digital integration tools such as Dotdigital and MailChimp. to communicate with target audiences. I also have a wealth of experience in social media management, knowing how to engage with specific audiences across different channels and utilise analytics to attain higher engagement and brand awareness. I have knowledge of SEO and how to use keywords and meta tags to ensure that a website is getting high rankings in search engine results and thus, visibility. I have a high propensity to learn and work hard with any task or challenge set. This also makes me easy going and allows me to work well in groups, and find common ground with people from all walks of life. My desire and drive to succeed and make a difference makes me enthusiastic, well organised and focused.Locked Pro Plan feature
My responsibilities were: To manage the social media and digital channels for Zillionhaire, and use analytics to report on the engagement levels and reach. To create marketing plans for seasonal campaigns and events. To maintain the company website and implement email campaigns to different customer segments.
To develop creative marketing strategies, marketing briefs and marketing plans for CUSU priority campaigns, events and projects. Journalistic coverage of CUSU priority events, campaigns and projects; community events and Higher Education news. To promote CUSU brand awareness within the local community, including external stakeholders and the media and produce and promote editorials of local community topics. Raise the profile of the CUSU brand throughout the CU Group, to staff and students. To act as marketing liaison with the sales and commercial division of CUSU. Maintain CUSU webpages for campaigns, events and news. To develop and write marketing copy for departments, committees and events. To lead in the constant maintenance of the CUSU website and social media. To lead in the training and support of CUSU departments in use of the website, emails and social media. To lead in the training and support of CUSU Officers and student groups in use of the website, emails and social media. To coordinate in the delivery of the communications process across all formats, ensuring deadlines and policies are adhered to. To use feedback and analytical tools to improve the reach and quality of CUSU marketing. Ensure adherence to CUSU marketing brand guidelines.
My main responsibilities were: Conducting market research on specific target audiences on how better reach them. To create reports to communicate the findings of the conducted research, with recommendations to the organisation.
My main responsibilities included: Managing and delivering Spotify campaigns across Coventry University campus journalistic coverage and support of student events and socials using the Spotify party kit. To hit set targets for Spotify student subscriptions and other seasonal campaigns. To manage the social media channels to engage with the student demographic in Coventry.
Stocktake and stoke management Creating and managing of the store menu, seasonal offers, and sales. Maintaining the social media channels for the company Organising the staff, including rotas and payroll.
Graduated with Distinction Modules included: Consumer Behaviour (73%) Strategic Marketing Management (72%) Digital Marketing (77%) Contemporary Issues in Marketing (76%) Dissertation (Research Report for The Stroke Association) 80% Marketing Consultancy Research (70%) Global Brand Management (74%) Managing Corporate Reputation (71%) Services and Retail Marketing (65%)
The focal point of this course was learning how to start up, run and grow a business. In the 3 years of study, I was accepted to the business start-up and mentoring programme and was awarded funding for my business idea. In the final year of study, many of the assessments were based on my own business and a case study, and how to develop it. My dissertation scored 82% and was titled "Exploring the Contributing Factors of Intention Formation for Ethnic Fashion Entrepreneurs in the UK".