Shekeenah Chobbah

Digital Account Manager

Level
Mid Level
Location
Birmingham, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

A vibrant Marketer with a First Class MSc in Strategic Marketing. I have always been fascinated with the art of marketing, in how we as consumers are persistently being sold something; an idea, product, service or even a brand or person. This intriguing concept ignited by zeal for marketing which continues to grow each day. I have vast a skill set from different roles I have undertaken as a Marketing Executive, Marketing Coordinator, Freelancer and Social Media Manager for SMEs (including my own). My heart is in strategy and I revel in constructing marketing plans and conducting market research, and I possess the ability to achieve the aims set in the initial brief through creativity, thorough analysis and organisation. I am extremely competent in email marketing and campaigns using in-house CRM software, and other digital integration tools such as Dotdigital and MailChimp. to communicate with target audiences. I also have a wealth of experience in social media management, knowing how to engage with specific audiences across different channels and utilise analytics to attain higher engagement and brand awareness. I have knowledge of SEO and how to use keywords and meta tags to ensure that a website is getting high rankings in search engine results and thus, visibility. I have a high propensity to learn and work hard with any task or challenge set. This also makes me easy going and allows me to work well in groups, and find common ground with people from all walks of life. My desire and drive to succeed and make a difference makes me enthusiastic, well organised and focused.

Locked Pro Plan feature

Skills

  • SEO
  • Marketing Planning
  • Digital Communications
  • Copywriting
  • Marketing Strategy
  • Social Media Marketing
  • Digital Marketing
  • Project Management
  • Event Organisation
  • Market Research

People I’ve worked with

Companies I’ve worked with

  • Spotify

    Spotify

    • Publishing
  • One Black Bear

    One Black Bear

    • Design
  • C

    Coventry University Student Union

    • S

      Seed Marketing

      Work history

      Currently

      Account Manager

      One Black Bear

      Oct 2019
      • Birmingham, United Kingdom
      • Full Time

      Currently

      Marketing Engagement Executive

      The Institute of Leadership & Management

      Nov 2018
      • Tamworth, United Kingdom
      • Full Time

      Currently

      Social Media Manager

      Zillionhaire

      Nov 2017
      • Birmingham, United Kingdom
      • Freelance
      • My responsibilities were: To manage the social media and digital channels for Zillionhaire, and use analytics to report on the engagement levels and reach. To create marketing plans for seasonal campaigns and events. To maintain the company website and implement email campaigns to different customer segments.

      Currently

      Sep 2017
      • Coventry, United Kingdom
      • Full Time
      • To develop creative marketing strategies, marketing briefs and marketing plans for CUSU priority campaigns, events and projects. Journalistic coverage of CUSU priority events, campaigns and projects; community events and Higher Education news. To promote CUSU brand awareness within the local community, including external stakeholders and the media and produce and promote editorials of local community topics. Raise the profile of the CUSU brand throughout the CU Group, to staff and students. To act as marketing liaison with the sales and commercial division of CUSU. Maintain CUSU webpages for campaigns, events and news. To develop and write marketing copy for departments, committees and events. To lead in the constant maintenance of the CUSU website and social media. To lead in the training and support of CUSU departments in use of the website, emails and social media. To lead in the training and support of CUSU Officers and student groups in use of the website, emails and social media. To coordinate in the delivery of the communications process across all formats, ensuring deadlines and policies are adhered to. To use feedback and analytical tools to improve the reach and quality of CUSU marketing. Ensure adherence to CUSU marketing brand guidelines.

      2017

      Market Research Assistant

      The Stroke Association

      May 2017 - Sep 2017
      • Bromsgrove, United Kingdom
      • Internship
      • My main responsibilities were: Conducting market research on specific target audiences on how better reach them. To create reports to communicate the findings of the conducted research, with recommendations to the organisation.

      2017

      Spotify Student Brand Manager

      Seed Marketing

      Dec 2015 - Aug 2017
      • London, United Kingdom
      • Freelance
      • My main responsibilities included: Managing and delivering Spotify campaigns across Coventry University campus journalistic coverage and support of student events and socials using the Spotify party kit. To hit set targets for Spotify student subscriptions and other seasonal campaigns. To manage the social media channels to engage with the student demographic in Coventry.

      2016

      Shift Manager

      Wild Honey Love

      Jun 2015 - Jul 2016
      • Oxford, United Kingdom
      • Full Time
      • Stocktake and stoke management Creating and managing of the store menu, seasonal offers, and sales. Maintaining the social media channels for the company Organising the staff, including rotas and payroll.

      Education

      2017

      Level 1 Diploma in Negotiation and Sales Skills

      The University of Athens

      May 2017 - May 2017
      • Athens, Greece

      2017

      MSc Strategic Marketing

      Coventry University

      Sep 2016 - Sep 2017
      • Coventry, United Kingdom
      • Graduated with Distinction Modules included: Consumer Behaviour (73%) Strategic Marketing Management (72%) Digital Marketing (77%) Contemporary Issues in Marketing (76%) Dissertation (Research Report for The Stroke Association) 80% Marketing Consultancy Research (70%) Global Brand Management (74%) Managing Corporate Reputation (71%) Services and Retail Marketing (65%)

      2016

      BA (Hons) Enterprise and Entrepreneurship

      Coventry University

      Sep 2013 - May 2016
      • Coventry, United Kingdom
      • The focal point of this course was learning how to start up, run and grow a business. In the 3 years of study, I was accepted to the business start-up and mentoring programme and was awarded funding for my business idea. In the final year of study, many of the assessments were based on my own business and a case study, and how to develop it. My dissertation scored 82% and was titled "Exploring the Contributing Factors of Intention Formation for Ethnic Fashion Entrepreneurs in the UK".

      2013

      12 GCSEs A*-B 3 A Levels A*-C

      Matthew Arnold School

      Sep 2007 - Jul 2013
      • Oxford, United Kingdom

      Awards

      2013

      Distinction in Performing Arts

      Trinity College London

      2009

      Grade 5 in Classical Piano Pass with Distinction

      ABRSM

      2008

      Grade 1 to Presidency in Freestyle-Disco Dance

      IDTA

      • All passed with "Honours".