I’m a researcher and design strategist with over 6 years of experience. Fascinated by the intersection of culture, design, architecture, health and technology, I’m passionate about creating inclusive cities and crafting places and products for people. A Brisbane local, my innate curiosity and fascination for cities and design has seen me live across Amsterdam, Shanghai, New York, London, Paris and Sydney.
To me the creative process is never linear, it’s fluid, intuitive and ever-evolving – a philosophy I apply to my own creative evolution. My work spans a variety of scales; from user research, service design and retail strategy, through to the visioning of world-class city-shaping projects. By embracing a human-centred approach at all times, I enjoy challenging traditional ways of seeing through novel research and strategy – enabling clients to remain culturally relevant, future-focussed and insights-driven.
A few of the companies I have had the pleasure of working with include Right Angle Studio (Sydney/ Brisbane), ENGINEER (New York/ Shanghai/ Paris), Kering | Alexander McQueen (London) and Hugo Boss Group (New York).
I hold a dual bachelor degree in Fine Arts (Fashion) and Business (Marketing/Finance), from studies completed across Australia and the Netherlands.
Work history
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Creative StrategistFreelance
AustraliaFreelance
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Researcher & Design StrategistRight Angle Studios
- Sydney, AustraliaFull Time
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Skills
- Qualitative Research
- Insights
- Strategy Consulting
- Presentation Design
- Art Direction
- Brand Strategy
- Visual Research
- User Research
- Service Design
Education
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Bachelor of DesignHogeschool van Amsterdam
- Amsterdam, Netherlands
Exchange Scholarship Program
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Bachelor of BusinessQUT (Queensland University of Technology)
- Brisbane, Australia
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Awards
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