About me

A highly performing and driven Research Director, with proven insight, directorial and team management capabilities. A strong track record of team and project management and high-level analytic, communication and problem-solving skills. Passionate about driving change through insight and intelligent solutions. A versatile team leader with the ability to incorporate new concepts and interact with all levels of professionals.

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Work history

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Research DirectorHPS MM-Eye
Oct 2014London, United KingdomFull Time
Working with some of the world's most well-known brands, to deliver actionable insight that has driven change within their businesses, across the areas of brand and business strategy, customer experience, marketing and communications, and product development. Leading in the design and delivery of market research projects that have influenced decision-making at the highest level, covering multiple areas and methodologies: Customer segmentation, User Experience, Customer Journey, NPD, Concept development, Brand tracking, Comms testing, Ad pre/post testing, Digital Ethnography, Target Customer Exploration, Brand Positioning. Client portfolio includes Jaguar Land Rover, Ford, Toyota, Lexus, Maersk, Moorfields Private Hospital and Sky. Taking a consultative approach to presenting stakeholders with solution-centric insights, designed to provide tangible business solutions via directive findings. Leading and directing internal teams to meet project objectives in the most efficient and effective manner, while managing budgets and ensuring smooth-running logistics. Business development activities including producing content, presenting at conferences and masterclasses and development of business development campaigns. Driving internal initiatives to develop and train junior team members.
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Associate DirectorHPS MM-Eye
Jun 2014 - Oct 2014London, United KingdomFull Time
Leading international quantitative and qualitative research projects with globally recognised brands: Jaguar Land Rover, Ford, Toyota, Lexus, Nissan, Infiniti, and Renault. Successfully securing three new projects worth over £500,000 within the first month of employment and an accelerated promotion from Associate Director to Director within a 5-month period. Develop client relationships to help improve knowledge of client business and increase business opportunities with those accounts. Lead project delivery and execution. Manage diverse teams across multiple projects and countries. Create frameworks and analytical approaches to address client questions. Present project recommendation to clients' senior management. Developing proposals, setting up research projects, utilising advanced research techniques, analysing results, developing and presenting creative and visually inspiring debriefs and day-to-day client servicing and liaison.

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Skills

• Insights
• Research
• Brand Strategy
• User Research
• Consumer Research
• Automotive