Work history
a
a
manageramorepacific
- Shanghai, ChinaFull Time
Working as a senior corporate PR manager in Amorepacific China, which is one of the top 10 cosmetic companies worldwide. With my media resource, crisis-management skill and understanding of cosmetic industry, I’ve handled and assisted dozens of key media networking, high-end corporate campaigns, social media development and top management interview pitching within one year.
Leading a team of four co-workers, I’m responsible for company’s media clipping and monitoring, social image building and press releasing, advertising value weighing, etc .
2
2
senior reporter21st business herald
- Shanghai, ChinaFull Time
As a senior reporter, I wrote hundreds of articles about Chinese pharmaceutical/ retail/ cosmetic milestones in 「21st Century Business Herald」,which is the most influential business daily in China. During that period of time, one piece called「Shanghai Pharma went out of control」 received a great amount of attention and won the Annual best news of this newspaper in 2013. In 2015,I took the responsibility to lead Shanghai department of industrial news and expended considerable media resource.
Skills
- Journalism
- Article Writing
- Public Relations
- Communications
- Content and Media Writing
- Media Relations
- Events PR
- Consumer PR
- Marketing Strategy