Shira Maccaba

Product Design

London, United Kingdom
Locked Pro Plan feature

Projects credited in

About me

Freelance Product Designer with a keen interest in creative thinking and "the human code". Previous experiences have allowed me to practice various forms of design, from garment design and construction, graphic design (branding and artworks) and product design (Ui/Ux). My most recent role as Product Manager allowed me oversee and connect the dots between the various teams (and worlds) that bring a product to life, in turn strengthening my skills as a product designer. I work across all disciplines of digital design from user research and gathering user insights to UX and service design to sketching, prototyping and UI design. With a passion for problem solving and using user centric methodologies I help my clients visualise and deliver ideas which they can validate and feel confident about.


  • Adobe Creative Suite
  • Sketch
  • UX Design
  • Project Management
  • Data Analysis
  • Wireframe Creation
  • Research Design
  • Prototyping
  • UI Design
  • Graphic Design

People I’ve worked with

Companies I’ve worked with

  • ZARA


    • Fashion and Textiles
  • ARTimbarc


    • Arts and Culture
  • M

    Mary Katrantzou

    • H

      HAIZHENWANG Studio London

      Work history


      Chief Operations Officer/ Product Manager


      Jan 2019 - Feb 2020
      • London, United Kingdom
      • Full Time
      • • Management of tech, content and sales teams • Content strategy – Managed content production based on user/audience research and KPI's • Product management & testing – Developed product roadmap inline with customer and user feedback – Increased app users by 67% • Business development & marketing – Managed company pivot • Data reporting – Weekly communications & data reporting to partner galleries • Investor reports


      Product Designer


      Jan 2018 - Jan 2019
      • London, United Kingdom
      • Full Time
      • •Ui/Ux design •Marketing and sales design •2D graphic design • Mobile/desktop app design for IOS, Android and Progressive Web Apps


      Content & Research


      Nov 2017 - Jan 2018
      • London, United Kingdom
      • Full Time
      • • Content production and editing recording, filming, copy-writing • Graphic design • Mail-chimp marketing emails design • Social media management and reporting • Target user research and management of target user profile • Attended sales meetings with galleries • Hubspot/CRM management


      Fashion Product Developer

      Mary Katrantzou

      Jan 2016 - Mar 2016
      • London, United Kingdom
      • Internship
      • • Print design and graphic work • Compilation of tech books, garment tech packages • Flat drawings for collection and rendered illustrations • Daily updates to collection range plan • Fabric testing • Pre-show fittings with Mary Katrantzou (styling, model casting, fitting adjustments) • Hand Sewing with Embroidery Studio Department


      Studio Assistant

      Fyodor Golan

      Sep 2015 - Dec 2015
      • Somerset House, Strand, London WC2R 0RN, UK
      • Internship
      • • Tech packs, flat drawings, lay plans • Sizing/grading, stock management etc • Hand sewing • Fabric manipulation & testing • Social media posting and reporting • Sample sale assistance


      Jul 2015 - Sep 2015
      • London, United Kingdom
      • Internship
      • •Design research and development •Hand finishing •Spec sheets and tech packs •Pattern cutting and draping


      Gallery Assistant

      marrache gallery

      Sep 2012 - Sep 2013
      • Jerusalem, Israel
      • Freelance
      • -Exhibitions with Gallery Manager (event planning, invitation design, logo design) -Curation Assistant with Gallery Manager (wall design, concept research) -Social Media Management & Mailing List


      Sales Associate


      Jun 2012 - Jun 2013
      • Jerusalem, Israel
      • Full Time
      • Customer Assistance, shop floor, from sizing to total looks; stockroom up-keep; open and close shop



      Oct 2013 - Jun 2017
      • London, United Kingdom
      • Modules included: -Architecture of design; Fabric exploration and design; History of art and dress -Brand revival; Art and fashion interface; Fashion and culture contemporary perspectives -Personal experimentation, style and exploration; Collection design; Industry portfolio preparation -Researching theory and practice -Marketing and Brand Communications