Shira Maccaba

Product Management

Mid Level
London, United Kingdom
Locked Pro Plan feature

Projects credited in

About me

Product Designer with a keen interest in creative thinking and "the human code". Previous experiences have allowed me to practice various forms of design, from garment design and construction, graphic design (branding and artworks) and product design (Ui/Ux). My most recent role as Product Manager allowed me oversee and connect the dots between the various teams (and worlds) that bring a product to life, in turn strengthening my skills as a product designer. I work across all disciplines of digital design from user research and gathering user insights to UX and service design to sketching, prototyping and UI design. With a passion for problem solving and using user centric methodologies I help my clients visualise and deliver ideas which they can validate and feel confident about.


  • Adobe Creative Suite
  • Sketch
  • UX Design
  • Project Management
  • Data Analysis
  • Wireframe Creation
  • Research Design
  • Prototyping
  • UI Design
  • Graphic Design

People I’ve worked with

Companies I’ve worked with

  • ZARA


    • Fashion and Textiles
  • ARTimbarc


    • Arts and Culture
  • M

    Mary Katrantzou

    • H

      HAIZHENWANG Studio London

      Work history


      Chief Operations Officer/ Product Lead / Content Manager


      Jan 2019 - Feb 2020
      • London, United Kingdom
      • Full Time
      • • Managed company pivot, expanded product to produce in-house tours outside of UK (French and German). - ARTimbarc tours increased app users by 67% • Responsible for the product design vision, execution and sign-off. • Responsible for in-house content vision, execution and sign-off. • Managed dev and content teams • Managed partner communication and relationship development. • Responsible for recruitment of staff and freelancers • Presented quarterly reporting Partner organisations include Frieze Art Fair, Glasgow International, Liverpool Biennial, The Photographer's Gallery, Manchester Art Gallery, Ikon Gallery, Luma Arles, Henry Moore Institute, Yorkshire Sculpture Park, Hepworth Wakefield and Leeds Art Gallery.


      Content & Product Designer


      Jan 2018 - Jan 2019
      • London, United Kingdom
      • Full Time
      • • Responsible for content production informed by partnered galleries, tested and tracked new content features • Managed social media channels, curated and scheduled postings • Presented marketing reports and trialed Google, Facebook, Twitter and Instagram ads • Designed and updated sales slides • Assisted Lead Product designer with design assets and feature development. • Supported Developers and CEO to ensure new features and content worked side by side • Designed template and updated data reports for partnered galleries during and after every exhibition / art fair • Tested tours on sight before exhibition openings • Created press marketing material for press days and conferences


      Research & Content Curation


      Nov 2017 - Jan 2018
      • London, United Kingdom
      • Full Time
      • • Worked closely with curators and artists to plan and produce engaging content informed by visitor feedback session, exhibition thematics and partner KPI’s. • Supported founders to with communication admin, scheduling etc. • Researched, designed and updated marketing/sales material (target list and sales design of app screens). Outlined and managed sales pipeline on CRM. • Created (HTML) and maintained Mailchimp news letters. Increased conversion rates through design and copy. • Social media curation and upkeep. Presented monthly data reports • Brainstormed, wrote up and designed graphics for future tours


      Designer and Product Development

      Riley Studio

      Oct 2017 - Feb 2018
      • London, United Kingdom
      • Freelance
      • •Designed outerwear for rebranding -Assisted development of new brand identity from Made by Riley to Riley Studio.


      Product Development intern

      Mary Katrantzou

      Jan 2016 - Mar 2016
      • London, United Kingdom
      • Internship
      • Assisted with compilation of tech books, flat drawings and rendered illustrations, daily updates to collection range plan, fabric testing and stock management, assisted with pre-show fittings.


      Studio Assistant

      Fyodor Golan

      Sep 2015 - Dec 2015
      • Somerset House, Strand, London WC2R 0RN, UK
      • Internship
      • Tech packs, flat drawings, lay plans, sample sewing, hand finishings, fabric manipulation & testing.


      Jul 2015 - Sep 2015
      • London, United Kingdom
      • Internship
      • Embroidery research and development, hand finishing, spec sheets and tech packs, pattern cutting and draping.



      Oct 2013 - Jun 2017
      • London, United Kingdom
      • Modules included: -Architecture of design; Fabric exploration and design; History of art and dress -Brand revival; Art and fashion interface; Fashion and culture contemporary perspectives -Personal experimentation, style and exploration; Collection design; Industry portfolio preparation -Researching theory and practice -Marketing and Brand Communications