Multi-disciplinary, whether it’s written, video, stills, I can conceptualise, brief, produce and direct all while giving a 360° approach to any project.
As well as writing and developing trend led and SEO articles, I thrive off of creating inspirational visual content across website, social, editorial and email.
With nearly 10 years experience in the fashion and beauty industry, I’m your go-to for creating #trending, omni-channel strategies from the bottom up.
Work history
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Writer, Editor and Content ProducerShireeka Devlin
London, United KingdomFreelance
Providing a range of services including creative direction, website + social copywriting, TOV development, editorial writing, brand consultation and content creation for a range of companies within the fashion, beauty and lifestyle industries.
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Head Of ContentHello Earth
- United Kingdom
- Developing content strategies for clients across various social media channels, aligning with KPIs and consulting on best practise.
- Line managing the Content Team, putting processes in place to hit deadlines and maximise efficiency.
- Overseeing content creation production including video, graphics, copy and stills end-to-end to ensure quality and consistency.
- Managing external creator co-ordination and mentoring junior team on contracts, negotiating, briefing and production.
- Regular presentations with clients, reporting on analytics, trends and upcoming content production.
- Leading content shoots end-to-end - pre-production, briefing, team allocation, sourcing talent, editing and reviewing content.
- Copywriting and editing across social and email for clients.
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Skills
- Creative Concepting
- Copywriting Editorial
- Creative Direction
- Adobe Creative Suite
- Editing Copy
- Social Media Marketing
- Content Creation
- Digital Campaigns
- Video Creation
- Digital Marketing
Education
BA Honors DegreeLondon College of Fashion, UAL
London, United Kingdom
Awards
Global Fashion AwardWGSN