Shivani Kumar

Freelance Copywriter

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

I am a British-based (Barcelona arrival TBA) freelance copy and content writer, specialising in travel, culture, fashion and lifestyle with over three years experience. I have written for a myriad of brands, businesses and industries including L’Oréal, Harrods, Coca-Cola, Astrozeneca, and Tu Clothing for Sainsbury's. I also compose my own poetry and I am currently in the midst of launching my own start-up company. Outside of work, I enjoy learning languages, spending time with family and reading. If you would like to contact me for any freelance copy and content writing, please do not hesitate to contact me.

Locked Pro Plan feature

Skills

  • SEO
  • Proofreading
  • Editing
  • Copywriting Skills
  • Copywriting
  • Content Writing
  • Blog Content
  • B2B B2C
  • Copywriting Translations
  • Editing Copy

Companies I’ve worked with

  • Harrods

    Harrods

    • Fashion and Textiles
  • Appear Here

    Appear Here

    • Retail
  • L'Oréal

    L'Oréal

    • Hair, Beauty & Cosmetics
  • B

    Blastingnews.com

    Work history

    Currently

    Freelance Marketing Content Executive

    L'Oréal

    Oct 2019
    • London, United Kingdom
    • Freelance
    • • Composing website and landing page content (SEO articles and blog posts) for the revamp of the Kérastase UK website. • Utilising Salesforce Commerce Cloud to rearrange and ameliorate the appearance of product pages • Proof reading content to ensure consistency and accuracy before release • Utilising styling templates • Managing project management systems • Uploading and resizing images and artwork and liaising with design department on new content • SEO URL redirect mapping

    Currently

    Freelance Copywriter

    Appear Here

    Aug 2019
    • London, United Kingdom
    • Freelance
    • • Adhering to brand guidelines and implementing brand voice and identity in creative and persuasive copy • Ensuring that brand stories and customer messages are effectively communicated in an engaging way • Maintaining impeccable spelling and grammar and the brand style, with great attention to detail • Ensuring to work quickly and accurately in a fast-paced environment • Editing and proofreading all posts to ensure consistency and accuracy before release

    Currently

    Copywriter

    TouristSecrets

    Jun 2019
    • Singapore
    • Freelance
    • • Conducting SEO keyword research • Sourcing photos for articles • Crafting article meta-descriptions • Composing travel and tourism articles • Correcting spelling and grammar mistakes • Editing and proofreading all posts to ensure consistency and accuracy before release • Ensuring that all copy deadlines were met for assigned projects

    Currently

    Feb 2019
    • Bedford, United Kingdom
    • Freelance
    • • Developing the creative voice for ROAR Coaching Ltd across brand website and social media platforms • Composing and editing editorial material for BNC interactions • Editing and proofreading all posts to ensure consistency and accuracy before release • Writing informative and engaging posts in the brand voice • Ensuring that all copy deadlines were met for assigned projects • Drafting basic documentation and correspondence • Corrected spelling and grammar mistakes

    2020

    Content Writer

    Wilbur Labs

    Nov 2019 - Jun 2020
    • London, United Kingdom
    • Freelance
    • • Composing in-depth research on several locales within the travel industry • Pitching ideas for original content • Composing exceptional evergreen and editorial content • Correcting spelling and grammar mistakes • Editing and proofreading all posts to ensure consistency and accuracy before release • Ensuring that all copy deadlines were met for assigned projects

    2019

    Freelance SEO Content Writer

    Sponge

    Nov 2019 - Dec 2019
    • London, United Kingdom
    • Freelance
    • • Able to alter and diversify individual digital workplace learning content in order to suit individual clients’ unique requirements • Craft SEO-optimised content for household names including Coca-Cola, Google, NHS, Astrozeneca, Royal Mail, and Toyota. • Composing high-quality SEO content for B2B and B2C purposes • Correcting spelling and grammar mistakes • Editing and proofreading all posts to ensure consistency and accuracy before release

    2020

    Copywriter

    Harrods

    Sep 2019 - Sep 2020
    • London, United Kingdom
    • Freelance
    • • Composing detailed and persuasive copy • Adhering to brand guidelines and implementing brand voice and identity in creative and persuasive copy • Ensuring that brand stories and customer messages are effectively communicated in an engaging way • Maintaining impeccable spelling and grammar and the brand style, with great attention to detail • Ensuring to work quickly and accurately in a fast-paced environment • Editing and proofreading all posts to ensure consistency and accuracy before release • Liaising with team of fellow copywriters and working towards constant improvement, flexible to changing business needs • Ensuring that all copy deadlines were met for assigned projects

    2019

    Freelance Copywriter

    TU Sainsbury's

    Aug 2019 - Oct 2019
    • Bedford, United Kingdom
    • Freelance
    • • Utilising Hybris for writing and release of product descriptions across various sections • Composing detailed and persuasive copy • Adhering to brand guidelines and implementing brand voice and identity in creative and persuasive copy • Ensuring that brand stories and customer messages are effectively communicated in an engaging way • Maintaining impeccable spelling and grammar and the brand style, with great attention to detail • Ensuring to work quickly and accurately in a fast-paced environment • Editing and proofreading all posts to ensure consistency and accuracy before release • Liaising with team of fellow copywriters and working towards constant improvement, flexible to changing business needs • Ensuring that all copy deadlines were met for assigned projects

    2019

    May 2019 - Jun 2019
    • Newark, United States
    • Freelance
    • • Able to alter and diversify copy and content in order to suit individual clients’ unique requirements and brand voice • Carrying out expansive research and composing website and landing page content for individual clients for lead development purposes • Correcting spelling and grammar mistakes • Editing and proofreading all posts to ensure consistency and accuracy before release • Ensuring that all copy deadlines were met for assigned projects • Able to execute projects to the highest-quality.

    2018

    Feb 2017 - May 2018
    • Bedford, United Kingdom
    • Freelance
    • • Composed entries to be entered onto the Criminal Defense Wiki • Collated and combined information regarding common and civil law systems • Conducted in-depth and specific research projects for specific global law systems of both common and civil law • Edited and proofread all posts to ensure consistency and accuracy before release • Wrote informative and engaging posts in the organisation voice • Ensured that all copy deadlines were met for assigned projects

    2017

    Feb 2017 - May 2017
    • China
    • Freelance
    • • Composed entries to be entered onto the Criminal Defense Wiki • Collated and combined information regarding common and civil law systems • Conducted in-depth and specific research projects for specific global law systems of both common and civil law • Edited and proofread all posts to ensure consistency and accuracy before release • Wrote informative and engaging posts in the organisation voice • Ensured that all copy deadlines were met for assigned projects

    Education

    2019

    LLB Law (hons)

    University of Dundee

    Sep 2016 - Jun 2019
    • Dundee, United Kingdom