Dual national British & American citizen (available for remote work in the UK, EU or US)
Results-driven e-commerce and tech leader with 15 years’ experience in delivering innovative solutions and roadmaps for d2c and b2b brands, achieving double-digit business growth and establishing partnerships at all levels for collaborative success. Skilled in leading teams, developing app experiences, data-driven decision making, A/B testing and leveraging machine learning to personalise customer experiences for global brands in London and New York focusing on UK, US, EMEA and Asia markets.
Projects
- DressdLE WAGON, BALI Login email: shnai@gmail.com Login password: 123456 • Dressd is a digital wardrobe that allows users to upload items, organise, search, create, and save outfits based on personal preferences. It's like having a personal stylist in your pocket • MVP built in under 2 weeks for my final project at Le Wagon web development bootcamp • In a team of 4, we harnessed the power of collective problem-solving and collaborated using Ruby on Rails, Javascript, HTML, CSS, SQL, Figma and GitHub
Work history
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Head of eCommerce (US, UK, Europe)HOUSE OF HACKNEY, LONDON
- London, United KingdomFull Time
• Developed and executed product strategies for b2b & d2c online business. +13% increase in annual revenue, +49% comp in US sales (54% of web sales)
• Led product roadmap, user profiles, and user stories through in-depth business analysis, workshops with internal stakeholders and customer research
• Worked closely with the engineering team to complete each release on spec, on budget, and on schedule
• Led site content migration and redesign projects supporting the implementation of a new content management system which drove improved site speed -18% and delivered cost savings of £16k
• Oversaw the integration of new server solution which improved tech stack and site performance
• Managed and developed a team of 8. Recruited 4 team members and promoted 2
• Spearheaded process improvements to foster communication, improve productivity with a net gain of over 3 hours per week
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Senior Manager, eCommerce Europe (UK, Europe)KATE SPADE, LONDON
- London, United Kingdom
• Managed the product life cycle from planning to tactical execution for the d2c business, +57% net revenue growth achieved
• Developed OKRs, user stories, managed the backlog, created sprint plans and agile methodologies
• Introduced A/B testing to the business. 50+ tests rolled out on Salesforce and Coveo using machine learning to personalise experiences based on customer segments at every touchpoint in their journey. +30% CVR achieved, +26% ADT
• Led strategy and digital roadmap for full price and outlet business. +218% revenue comp for outlet
• Created wireframes for recommended features
• Presented data to senior executive teams to deliver weekly targets and share brand wins
• Partnered with CRM and marketing to attract and convert new customers to the brand, +21% traffic
• Built strong partnerships with third party vendors and engineers: Salesforce, Coveo, Bazaarvoice, Transperfect, Truefit, Tangiblee, 3PL to deliver site features, operations, logistics and performance
• Managed a team of two, holistically supporting the team through empowerment and open feedback
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Skills
- Corporation
- Project Management
- Strategic Planning
- Consumer Behavior
- Creative Thinking
- Excel
- Office
- Powerpoint
- Word
- Ruby
Education
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Web Development Coding BootcampLe Wagon
- Indonesia
• Attended Le Wagon Bali (Batch #1223)
• 9-week full-time intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript ES6, SQL, Figma, Git, GitHub, Scalingo and Ruby on Rails
• Designed, implemented and shipped to production a Rentd fashion app and a Rails prototype of a Dressd fashion app www.dressd.app
Fashion ManagementLondon College of Fashion, UAL
- London, United Kingdom
• Business degree in retail and fashion
• Highlights of the programme included: Attending Premiere Vision, Fashion Buying & Merchandising, Business Finance, Marketing, Retail Operations, Fashion Design Studies, Human Resources and French
• Speaker programmes included: Buyers, Company Directors and Stylists