Content creator turned brand marketer.
Community at Depop (social shopping marketplace) —> Content Creator at ASOS (E-commerce platform) —> MarComms at Drover (Car subscription marketplace) —> MarComms at Common Objective (B2B platform, and marketplace) --> Brand at Forward Partners (VC Fund) -->
Currently VP Marketing at Charlie Oscar.
Work history
Marketing and Communications ManagerCommon Objective
London, United KingdomFull Time
CO uses technology to solve the challenge of combining commercial success with sustainable business practices in the fashion industry.
Focused on:
- Developing and championing brand narrative. Integrating into campaigns and wider marcomms strategy.
- Crafting our PR narrative, leading PR outreach
- Running growth tests to drive constant optimisation
- Create and maintain drips and workflows for all email across the business. Sending weekly newsletters.
- Cross-channel marketing reporting, using SQL and Excel.
Marketing Associate (Communications)Drover
- London, United KingdomFull Time
Drover is the better way to own a car and disrupting the UK's ~£70bn auto industry.
Focused on:
- Crafting our PR narrative, leading PR outreach, managing agency relationship against pre-defined KPI's (Coverage includes BBC, Tech Crunch, Forbes, The Times, Daily Mail, Reuters).
- Developing and implementing comms strategy tailored to category creation, across all touch points in customer journey. Launching campaigns with key partners including BMW and Lexus.
- Create and maintain drips and workflows for all email/CRM across the business, using SQL to segment database.
- Championing internal comms guidelines, for sales/CS teams, and wider organisation.
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Skills
- Marketing
- Content Creation
- Email Campaign
- Branding
- Brand Messaging
- Analytics
- Landing Pages
- SEO
- Copywriting
- Marketing Strategy