I am an award-winning Brand Strategist with over 5 years of experience in the UK and India.
I am driven, curious, culturally savvy, with an analytical bent of mind, a sharp eye for details and a never-say-die attitude. I love a challenging brief and am passionate about helping brands achieve strategic and business results through creative solutions. My expertise includes brand strategy, integrated communications strategy, consumer insights, culture studies, market research & analysis, marketing effectiveness, project management and preparing impactful presentations, among others.
Work history
Planning Director (equivalent to Senior Planner in the UK)Ogilvy
- Bengaluru, IndiaFull Time
I handled Planning and Strategy for a portfolio of e-tail, FMCG, technology and fashion brands. My key client was Amazon and I facilitated its penetration into India, a market resistant to the e-commerce revolution. I partnered the brand through numerous campaigns and strategy projects, establishing it as the most preferred brand and the market leader, ahead of the many home-grown early movers. My work on the brand has been globally recognised via multiple Strategy and Effectiveness awards, and my individual contribution to the brand has also been acknowledged by Amazon through an internal award.
Affiliates & Digital Partnerships ExecutiveOmnicom Media Group
- London, United KingdomFull Time
I managed the affiliate programmes of GAME, Gatwick Express and lead generation programmes of HP (UK and EMEA) and Vodafone.
Successfully managed the migration of GAME affiliate programme from another affiliate network and expanded the HP Lead Generation programme.
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Skills
- Marketing Strategy
- Strategic Planning
- Project Management
- Brand Strategy
- Digital Marketing
- Research
- Insights
- Cultural Insight
- Brand Creative Strategy
- Social Listening
Education
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Certificate in Digital MarketingSquared Online | Developed with Google
- London, United Kingdom
Completed Google Squared Online's course in Digital Marketing and Leadership to further strengthen my knowledge of digital marketing.
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MBA in MarketingInstitue of Management Technology
- India
A full-time residential MBA.
I majored in Marketing and minored in Human Resources.
The programme included a 2-month internship in Planning and Account Management with Draft+FCB Ulka, one of India's leading advertising agencies.
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Awards
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SilverEffie APAC
Effectiveness award for Amazon's Chonkpur Cheetahs campaign.
The campaign also won a Gold at India Effie.
Watch case video here: https://goo.gl/WgLLkgW
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BronzeWARC Group
WARC Prize for Asian Strategy for Amazon's 'Mom, be a girl again' campaign.
The campaign also won Bronze for Effectiveness at Effie India.
Watch case video here: https://goo.gl/pK7kbD+ Show more