-An established, commercially driven senior account handler and strategic thinker with a breadth of consumer and luxury brand knowledge.
-Qualified as a Chartered Marketer.
-Leads senior client relations, brand retention, sales performance and content production for a breadth of consumer audience campaigns and retained projects across the following channels: TV, OOH, Social, Influencer, Digital, Partnerships.
-Breadth of experience across a range of consumer industries, including Luxury Travel, Hotels, Alcohol Beverage, Hospitality, Finance, FMCG, Luxury Beauty and Fashion, Automotive, F&B, Entertainment.
-Nominated creative video work and campaigns from The Drum, Travel Marketing Awards, Majors for key luxury clients.
-Work featured across key luxury publications: Condé Nast Traveller (Network), Vogue, Forbes Travel, Travel+Leisure.
-Social and creative content specialist who has effectively led multi-disciplined teams to success through a variety of deliverables.
Work history
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Global Account DirectorStudio Black Tomato
London, United KingdomFull Time
Client Portfolio: One&Only Resorts (One&Only Palmilla, One&Only Mandarina, Client One&Only Royal Mirage, One&Only Brand), Belmond (Belmond Le Manoir Quat'Saisons, Belmond Cap Juluca, Belmond La Samanna), Raffles Hotels & Resorts, Bulgari, The Doyle Collection, Clarins, Boscolo Travel, Pictet Asset Management
Senior member of the team and business lead, responsible for directing the companies key revenue accounts, commercially and creatively for my clients. My day to day responsibilities include:
-Developing and retaining global client relations with my senior stakeholders on a daily/regular basis (consistent excellent feedback from senior clients on my client relation skills and account handling)
-End to end leadership on creative campaigns, including video content production (pre-production planning, production management on location, post production oversight)
-Driving creative development and leading creative proposals and pitches for current and prospective clients
-Understanding a client’s brand inside and out to commercially upsell to drive their KPI’s further (already upselling accounts by £100k+)
-Global campaign planning across a 360 distribution for clients media landscape
-Leading on production shoots involving VIP talent e.g. Naomie Harris, Raymond Blanc
-Oversight of each account to drive commercials, build relations and seek wider opportunities within the clients business
-Key campaign content featured across key luxury publications: Condé Nast Traveller, Vogue, T+L
-Creatively leading and delivering the most successful tactical campaign for One&Only, driving over $2m revenue generated and a 9:1 ROAS
Client LeadBMB
- London, United KingdomFull Time
Strategic & Creative EMEA Account lead: Hilton Hotels and Resorts Group, KP Snacks
Achievements
-Bringing in £500k new & retained business revenue within the first 6 months
Led the BMB Hilton team to become the agency lead over the clients media, and digital agency across Hilton group 2018 EMEA brand campaigns, with social first/influencer content driving the overall media plans across the hotel brand portfolio. This achievement was an additional success to retaining the EMEA account.
-Exceeding Hilton's KPI targets to hit their business objectives
Leading my team to outperform the KPIS in 2017 by +161% social impressions and +71% social engagements respectively
-Solidifying agency/client relations
Implemented and future-proofed a formalised briefing template and set actions across the BMB/Hilton Group relationship across EMEA for bigger, better, more efficient outcomes
-Hybrid account handler
Unique position of being a social specialist and integrated/traditional account holder for the agencies two largest accounts, Hilton Hotels (social, integrated), KP Snacks (ATL, OOH, Social)
Day to day responsibilities
-EMEA Business lead for the luxury Hilton Hotels Group account driving their EMEA brand social campaigns, partnerships, tactical portfolio campaigns, Honors membership campaign content and BAU across the Hilton hotels brand portfolio: Account worth approx. £400k.
-Account lead across the brands EMEA content and creative strategy for the Hilton Hotels and Resorts portfolio - social, digital, influencer, partnerships strategic and creative output
-Leading the Hilton Hotels portfolio of creating new hotel brand guidelines, design look and feel for their digital and social touchpoints and evolved content strategy across the EMEA region (x4 hotels in total).
-Integrated account lead for KP Snacks UK account working across their ATL, special builds, OOH and social (KP Hoops, KP Nuts, Pom Bear) and overall brand planning strategy for their leading brands.
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Skills
- Client Services
- Account Management
- Strategic Planning
- Social Media Marketing
- Strategy
- Brand Management
- Brand Strategy
- Client Communications
- Consulting Clients
- Creative Production
Education
Chartered Institute of MarketingImperial College London
London, United Kingdom
Bachelor of Arts (BA) University of The Arts London (UAL)
- London, United Kingdom