I’m a Senior Designer, Art Director and Artist with over 7 years of experience. My expertise lies in beauty, luxury goods, sustainability and wellness & lifestyle industries. I have a keen interest in art, plants, great food and classic design. I’m a confident, enthusiastic, driven, risk-taking and optimistic person who really is dedicated to the cause. I strive to perfect my craft.
I’ve worked on a breadth of projects including; creative strategy, art direction/photography, designing websites (UI), digital & printed marketing content, packaging, develop & integrate branding, exhibition spaces and illustrated books. I’ve recently re-platformed and rebranded my folio site so I can sell abstract art I’ve been producing. I take pride in mentoring junior members of a team on good design thinking & practise.
Recently I’ve been producing and selling contemporary abstract expressionist paintings. I am currently open to permanent roles, contracted and ADHOC freelance opportunities.
Projects
- AquisAquis is a hair care company specialising in microfibre hair towels and turbans, which promise to keep your locks healthier for longer. The driving force behind this product to champion what naturally healthy looking hair looks and feels like while reducing heat damage. Keys deliverables included: UX & digital collateral, packaging & branding for Aquis collaborations & umbrella brands, product design and art direction for seasonal campaigns and product imagery. aquishair.co.uk / aquis.com
- Ishy.coFollowing The Big Pause, Jane Kersel commissioned us to build an all-encompassing brand, Ishy.co. The purpose is to teach people about their bodies, actions, and diets through a series of practices; ranging from yoga and cooking classes to retreats and shadow work. Deliverables included designing a graphic & visual brand identity for the website ishy.co and subsequent marketing material. Designed with Made With.
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Work history
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Creative Director & Visual Artist701.studio
London, United KingdomFreelance
701 is a creative brand & paint studio. Our focuses are contemporary abstract expressionism art and brand placement - creative direction - look, tone & feel, product development, art direction, strategy and maintenance. We believe in ethical, sustainable, inclusive product & branding.
As a small, diverse studio; we strive to support artisans and producers, manufacturing curated, high end goods and experiences. Our work spans across wellbeing, fashion (apparel & accessories), luxury goods (inc. classic and contemporary design) travel and beauty sectors.
701 is run by Creative, Designer & Artist, Shumaiya Khan (Aquis, LLIO, The Conran Shop, Made With) and Lily Niu (Culture Trip). Together they have over 15+yrs experience working across tech, eCommerce, print, marketing, art production, social media and editorial fields.
Senior CreativeVivobarefoot
- London, United KingdomFull Time
Develop creative strategy for brand message & visual narrative on all brand touchpoints across product ranges and subsidiaries. Plan & execute art direction for seasonal, limited edition and education film & photography. Brief agencies on both larger and smaller projects. Develop innovative packaging for product & shipping. Supply mentoring to junior members and uphold good design practice.
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Skills
- Digital Design
- Illustration
- Editorial Illustration
- Web Design
- UI Design
- Art Direction
- Packaging Design
- Beauty Brands
- Luxury Branding
- Fashion Beauty
Education
DesignGoldsmiths, University of London
- London, United Kingdom
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Diploma in Art and DesignLeeds College of Art
- Leeds, United Kingdom