About me
With a wealth of experience working with brands including Tate, BBC One and BBC iPlayer, I have a track record for delivering impactful, award-winning projects which exceed target, change perceptions and respond directly to business objectives.
Work history
Marketing Executive, BBC One and iPlayerBBC
London, United KingdomFull Time
With a focus on the BBC’s priority titles, I manage teams in a complex environment to implement effective campaigns that benefit the BBC and demonstrate its value to audiences.
Marketing Executive, BBC Children's and LearningBBC
- Manchester, United KingdomFull Time
Shaped and launched two of the most popular BBC apps- Bitesize and iPlayer Kids. Both were targeted at the corporation’s priority audience: the underserved youth market.
• Commissioned research into consumer behaviour and the revision landscape, ensuring learnings were reflected in the phasing and creative execution of the Bitesize campaign.
• Championed the Bitesize strategy and influenced decision making at senior level to secure the best possible support and opportunities for the app launch.
• Exceeded the download target of 300,000 well ahead of schedule and achieved 90% of this within the first two weeks of the campaign. The app jumped from 70th place on the app store to 3rd a day after campaign launch, and trended nationally.
• Aligned the iPlayer Product and Marketing teams to launch the first iPlayer Kids app, overseeing branding, marketing and product development.
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Skills
- Marketing
- Creative Advertising
- Public Communications
- Brand Developent
- APP Development
- Television Commercials
- Digital Advertisement
- Copywriting
- Audience Development
- Social Advertising
Education
Foundation Certificate in MarketingThe IPA (The Institute of Practitioners in Advertising)
London, United Kingdom
Pass with credit
U
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2.1University of Birmingham
- Birmingham, United Kingdom
2:1 BA English Literature