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A driven digital content marketeer with over six years experience within startups and fashion ecommerce sites. Passionate about digital commerce and creating engaging, viral, and ultimately shareable content. Experience in producing and monetising content, campaign execution, email marketing, social media strategy, partner collaboration and managing a team.Locked Pro Plan feature
At Stylight, I'm responsible for creating and promoting content for both the UK and Australian markets in order to increase brand awareness and drive traffic to the site. I also manage all content across our English speaking regions and manage a team of 5 comprising of PR, social and editors. Campaigns that I've managed include: - 'The Minionistas': http://love.stylight.co.uk/work/the-minionistas/ where we turned the fashion elite into Minions. Generating a reach of 80 million and 700+ links in the likes of Vogue, Elle, Paper Magazine, The Evening Standard, WhoWhatWear and more. The campaign was awarded Best SEO/Content Marketing Campaign at the SEMY Awards 2016: http://semyawards.com/ - '21 Things You Can Buy For The Same Price As A Gold Apple Watch': http://love.stylight.co.uk/work/apple-watch/ which generated 200+ links in publications such as Glamour, Business Insider, Design Taxi, GQ... - 'Star Wars: May The Style Be With You': http://love.stylight.co.uk/work/star-wars-may-the-style-be-with-you/ which was shared by the likes of Gigi Hadid, Cara Delelvingne and Victoria Beckham and was featured in Vogue, Grazia, Fashion & Mash and many more. - Style Against Humanity: http://love.stylight.co.uk/work/style-against-humanity/ in which I recreated Cards Against Humanity for fashionistas. The game was featured by the likes of The Pool and Sheerluxe: http://sheerluxe.com/2015/12/21/party-game-fashionistas-will-love
Managed all content marketing on Shopstyle's UK site. Responsible for driving sales to partner retailers by promoting them onsite via email marketing, homepage merchandising, blogger collaborations, competitions, social media promotion and offline events. Produced and executed content packages for retailers such as ASOS, Net-a-Porter and MATCHESFASHION.COM as well as key publishing partners such as Grazia Shop and Channel 4. Managed a small team and was accountable for all editorial and merchandising onsite. Shopstyle is now the UK's number 1 affiliate site.
Early member of the team responsible for turning Lyst from an ecommerce startup into the largest pure fashion marketplace online. As one of the first employees, I worked closely with the founders to define content strategy and created all social media channels, email newsletters etc. Managed team of content moderators and worked with bloggers and luxury retail partners to maximise their presence onsite.
- Graduated with a 2:1 in Fashion Textile Design with a focus on woven textiles - Course included fashion print, knitwear, styling, trend forecasting and cultural studies - Extensive experience with CAD (all Adobe programs) as well as presenting ideas to teams and clients - Winner of Timothy Everest menswear styling award - Final university project shot for One Granary Magazine: http://1granary.com/central-saint-martins-fashion/photoshoots/too-cool-for-school/ - Dissertation focus subject: The Influence of Ecommerce in The Fashion Industry
The Minionistas was awarded Best SEO/Content Marketing Campaign