About me

Creative Direction, Strategy & Cultural Consultancy Previously Creative Director at Highsnobiety & The Face Magazine ‍ Clients: Audemars Piguet, Audi, Burberry, Condé Nast, Farfetch, Fear of God, Gucci, H&M, Highsnobiety, Loewe, Loro Piana, Mixmag, Moncler, Nike, On Running, Puma, Refinery29, Snapchat, Tekla, The Digital Fairy, The Face, Timberland, Tommy Hilfiger, V&A, Zegna Awards: D&AD Wood Pencil - Best Tactical Film Webby Awards - Best Video & Best Branded Content Berlin Film Festival - Best Fashion Film & Best Art Direction Milan Fashion Film Festival - Official Selection

PostsProjectsExperienceTeam

Projects

• 30

  Refinery29 x Puma DefyMeet Two Women Daring To Defy Convention https://www.refinery29.com/en-gb/puma-defy
• 11

  Refinery29 x Amazon PrimeFemale led comedy night for Amazon Prime at Working Men's (Women's Club)
• 2

  Refinery29 x RightmoveMy 3-Bedroom London Flatshare Costs £1,900 A Month — & Here's What It Looks Like https://www.refinery29.com/en-gb/three-bedroom-flat-south-london-photos
• 2

  Refinery29 x Scotch & SodaThis Brand Has Our Autumn Wardrobe On Lockdown https://www.refinery29.com/en-gb/scotch-and-soda-london-uniforms
• 32

  Refinery29 x ASOS10 Young Designers Shaking Up The Fashion World https://www.refinery29.com/en-gb/asos-fashion-discovery-finalists-vote
• Refinery29 x RightmoveMy One-Bedroom Flat In Clapton Cost £267,000 & Here's What It Looks Like After Renovation https://www.refinery29.com/en-gb/renovated-flat-clapton-photos

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Projects credited in

• 2

  Tourist TeesTourist Tees is a personal project by Anna Jay, with collaborations from Montse Tanùs, Sian O’Flaherty and Luke & Nik. The concept is to play with the idea of the tourist t-shirt, a souvenir of a place and Anna’s love for travel and merchandise design. The editions celebrate different cities through an evocative shade of colour, custom type designed by Montse Tanùs, and they serve as a momento of the unity of the EU. The t-shirts are all long sleeve, made from certified 100% organic cotton, GOT
• 1

  Tourist TeesTourist Tees is a personal project by Anna Jay, with collaborations from Montse Tanùs, Sian O’Flaherty and Luke & Nik. The concept is to play with the idea of the tourist t-shirt, a souvenir of a place and Anna’s love for travel and merchandise design. The editions celebrate different cities through an evocative shade of colour, custom type designed by Montse Tanùs, and they serve as a momento of the unity of the EU. The t-shirts are all long sleeve, made from certified 100% organic cotton, GOT
• 18

  The End of the F****ing World x Refinery29 x BalmainAn editorial piece for Refinery29 photographed by Ronan Gallagher.

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Work history

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Freelance Creative Director/StrategistSOF Studio
Apr 2023London, United KingdomFreelance
Creative LeadRefinery29
Jul 2017London, United KingdomFull Time
Creative working within Refinery29's Branded Content team. Creative Direction across everything from video series' and photoshoots to social campaigns for numerous brands including Mulberry, Rightmove, ASOS, Converse, Diet Coke & more.

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Skills

• Advanced Copywriting
• Art Direction
• Creative Art Direction
• Creative Advertising
• Creative Campaigns
• Creative Concepting
• Pitching
• Styling Direction
• Creative Direction

Education

BA Fashion Textile DesignCentral Saint Martins (UAL)
Sep 2009 - Jun 2011London, United Kingdom
- Graduated with a 2:1 in Fashion Textile Design with a focus on woven textiles - Course included fashion print, knitwear, styling, trend forecasting and cultural studies - Extensive experience with CAD (all Adobe programs) as well as presenting ideas to teams and clients - Winner of Timothy Everest menswear styling award - Final university project shot for One Granary Magazine: http://1granary.com/central-saint-martins-fashion/photoshoots/too-cool-for-school/ - Dissertation focus subject: The Influence of Ecommerce in The Fashion Industry
Art Design Foundation DegreeParsons Paris
Sep 2008 - Mar 2009Paris, France