Sian O'Flaherty

Sian O'Flaherty

Creative Lead - Refinery29United Kingdom
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Sian O'Flaherty

Sian O'Flaherty

Creative Lead - Refinery29United Kingdom
About me
CREATIVE/ART DIRECTOR Creative Lead at Refinery29. Previously Snapchat & Lyst. Creative with over nine years' experience; specialising in creating engaging, impactful fashion & lifestyle content for a variety of brands. Working on 360° projects across photo, video, advertising, social and more. Proficient at creative direction, art direction, styling, visual execution, presenting & pitching. Contact me: sianoflaherty@gmail.com
Projects
  • Refinery29 x Puma Defy
    Refinery29 x Puma DefyMeet Two Women Daring To Defy Convention https://www.refinery29.com/en-gb/puma-defy
  • Refinery29 x Amazon Prime
    Refinery29 x Amazon PrimeFemale led comedy night for Amazon Prime at Working Men's (Women's Club)
  • Refinery29 x Rightmove
    Refinery29 x RightmoveMy 3-Bedroom London Flatshare Costs £1,900 A Month — & Here's What It Looks Like https://www.refinery29.com/en-gb/three-bedroom-flat-south-london-photos
  • Refinery29 x Scotch & Soda
    Refinery29 x Scotch & SodaThis Brand Has Our Autumn Wardrobe On Lockdown https://www.refinery29.com/en-gb/scotch-and-soda-london-uniforms
  • Refinery29 x ASOS
    Refinery29 x ASOS10 Young Designers Shaking Up The Fashion World https://www.refinery29.com/en-gb/asos-fashion-discovery-finalists-vote
  • Refinery29 x Rightmove
    Refinery29 x RightmoveMy One-Bedroom Flat In Clapton Cost £267,000 & Here's What It Looks Like After Renovation https://www.refinery29.com/en-gb/renovated-flat-clapton-photos
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Projects credited in
  • Tourist Tees
    Tourist TeesTourist Tees is a personal project by Anna Jay, with collaborations from Montse Tanùs, Sian O’Flaherty and Luke & Nik. The concept is to play with the idea of the tourist t-shirt, a souvenir of a place and Anna’s love for travel and merchandise design. The editions celebrate different cities through an evocative shade of colour, custom type designed by Montse Tanùs, and they serve as a momento of the unity of the EU. The t-shirts are all long sleeve, made from certified 100% organic cotton, GOT
  • Tourist Tees
    Tourist TeesTourist Tees is a personal project by Anna Jay, with collaborations from Montse Tanùs, Sian O’Flaherty and Luke & Nik. The concept is to play with the idea of the tourist t-shirt, a souvenir of a place and Anna’s love for travel and merchandise design. The editions celebrate different cities through an evocative shade of colour, custom type designed by Montse Tanùs, and they serve as a momento of the unity of the EU. The t-shirts are all long sleeve, made from certified 100% organic cotton, GOT
  • The End of the F****ing World x Refinery29 x Balmain
    The End of the F****ing World x Refinery29 x BalmainAn editorial piece for Refinery29 photographed by Ronan Gallagher.
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Work history
    Refinery29 logo
    Refinery29 logo
    Creative LeadRefinery29
    London, United KingdomFull Time
    Creative working within Refinery29's Branded Content team. Creative Direction across everything from video series' and photoshoots to social campaigns for numerous brands including Mulberry, Rightmove, ASOS, Converse, Diet Coke & more.
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    Head of Brand MarketingStylight
    London, United KingdomFull Time
    At Stylight, I'm responsible for creating and promoting content for both the UK and Australian markets in order to increase brand awareness and drive traffic to the site. I also manage all content across our English speaking regions and manage a team of 5 comprising of PR, social and editors. Campaigns that I've managed include: - 'The Minionistas': http://love.stylight.co.uk/work/the-minionistas/ where we turned the fashion elite into Minions. Generating a reach of 80 million and 700+ links in the likes of Vogue, Elle, Paper Magazine, The Evening Standard, WhoWhatWear and more. The campaign was awarded Best SEO/Content Marketing Campaign at the SEMY Awards 2016: http://semyawards.com/ - '21 Things You Can Buy For The Same Price As A Gold Apple Watch': http://love.stylight.co.uk/work/apple-watch/ which generated 200+ links in publications such as Glamour, Business Insider, Design Taxi, GQ... - 'Star Wars: May The Style Be With You': http://love.stylight.co.uk/work/star-wars-may-the-style-be-with-you/ which was shared by the likes of Gigi Hadid, Cara Delelvingne and Victoria Beckham and was featured in Vogue, Grazia, Fashion & Mash and many more. - Style Against Humanity: http://love.stylight.co.uk/work/style-against-humanity/ in which I recreated Cards Against Humanity for fashionistas. The game was featured by the likes of The Pool and Sheerluxe: http://sheerluxe.com/2015/12/21/party-game-fashionistas-will-love
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Skills
  • Advanced Copywriting
  • Art Direction
  • Creative Art Direction
  • Creative Advertising
  • Creative Campaigns
  • Creative Concepting
  • Pitching
  • Styling Direction
  • Creative Direction
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    BA Fashion Textile DesignCentral Saint Martins (UAL)
     - London, United Kingdom
    - Graduated with a 2:1 in Fashion Textile Design with a focus on woven textiles - Course included fashion print, knitwear, styling, trend forecasting and cultural studies - Extensive experience with CAD (all Adobe programs) as well as presenting ideas to teams and clients - Winner of Timothy Everest menswear styling award - Final university project shot for One Granary Magazine: http://1granary.com/central-saint-martins-fashion/photoshoots/too-cool-for-school/ - Dissertation focus subject: The Influence of Ecommerce in The Fashion Industry
    Parsons Paris logo
    Parsons Paris logo
    Art Design Foundation DegreeParsons Paris
     - Paris, France
Awards
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    Best SEO/Content Marketing CampaignStylight
    The Minionistas was awarded Best SEO/Content Marketing Campaign