CREATIVE/ART DIRECTOR
Creative Lead at Refinery29. Previously Snapchat & Lyst.
Creative with over nine years' experience; specialising in creating engaging, impactful fashion & lifestyle content for a variety of brands. Working on 360° projects across photo, video, advertising, social and more. Proficient at creative direction, art direction, styling, visual execution, presenting & pitching.
Contact me: sianoflaherty@gmail.com
Projects credited in
- Tourist TeesTourist Tees is a personal project by Anna Jay, with collaborations from Montse Tanùs, Sian O’Flaherty and Luke & Nik. The concept is to play with the idea of the tourist t-shirt, a souvenir of a place and Anna’s love for travel and merchandise design. The editions celebrate different cities through an evocative shade of colour, custom type designed by Montse Tanùs, and they serve as a momento of the unity of the EU. The t-shirts are all long sleeve, made from certified 100% organic cotton, GOT
- Tourist TeesTourist Tees is a personal project by Anna Jay, with collaborations from Montse Tanùs, Sian O’Flaherty and Luke & Nik. The concept is to play with the idea of the tourist t-shirt, a souvenir of a place and Anna’s love for travel and merchandise design. The editions celebrate different cities through an evocative shade of colour, custom type designed by Montse Tanùs, and they serve as a momento of the unity of the EU. The t-shirts are all long sleeve, made from certified 100% organic cotton, GOT
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Work history
Creative LeadRefinery29
London, United KingdomFull Time
Creative working within Refinery29's Branded Content team. Creative Direction across everything from video series' and photoshoots to social campaigns for numerous brands including Mulberry, Rightmove, ASOS, Converse, Diet Coke & more.
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Head of Brand MarketingStylight
London, United KingdomFull Time
At Stylight, I'm responsible for creating and promoting content for both the UK and Australian markets in order to increase brand awareness and drive traffic to the site. I also manage all content across our English speaking regions and manage a team of 5 comprising of PR, social and editors.
Campaigns that I've managed include:
- 'The Minionistas': http://love.stylight.co.uk/work/the-minionistas/ where we turned the fashion elite into Minions. Generating a reach of 80 million and 700+ links in the likes of Vogue, Elle, Paper Magazine, The Evening Standard, WhoWhatWear and more. The campaign was awarded Best SEO/Content Marketing Campaign at the SEMY Awards 2016: http://semyawards.com/
- '21 Things You Can Buy For The Same Price As A Gold Apple Watch': http://love.stylight.co.uk/work/apple-watch/ which generated 200+ links in publications such as Glamour, Business Insider, Design Taxi, GQ...
- 'Star Wars: May The Style Be With You': http://love.stylight.co.uk/work/star-wars-may-the-style-be-with-you/ which was shared by the likes of Gigi Hadid, Cara Delelvingne and Victoria Beckham and was featured in Vogue, Grazia, Fashion & Mash and many more.
- Style Against Humanity: http://love.stylight.co.uk/work/style-against-humanity/ in which I recreated Cards Against Humanity for fashionistas. The game was featured by the likes of The Pool and Sheerluxe: http://sheerluxe.com/2015/12/21/party-game-fashionistas-will-love
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Skills
- Advanced Copywriting
- Art Direction
- Creative Art Direction
- Creative Advertising
- Creative Campaigns
- Creative Concepting
- Pitching
- Styling Direction
- Creative Direction
Education
BA Fashion Textile DesignCentral Saint Martins (UAL)
- London, United Kingdom
- Graduated with a 2:1 in Fashion Textile Design with a focus on woven textiles
- Course included fashion print, knitwear, styling, trend forecasting and cultural studies
- Extensive experience with CAD (all Adobe programs) as well as presenting ideas to teams and clients
- Winner of Timothy Everest menswear styling award
- Final university project shot for One Granary Magazine: http://1granary.com/central-saint-martins-fashion/photoshoots/too-cool-for-school/
- Dissertation focus subject: The Influence of Ecommerce in The Fashion Industry
Art Design Foundation DegreeParsons Paris
- Paris, France
Awards
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Best SEO/Content Marketing CampaignStylight
The Minionistas was awarded Best SEO/Content Marketing Campaign