Sian Williams

Sian Williams

Product DesignerLondon, United Kingdom
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Sian Williams

Sian Williams

Product DesignerLondon, United Kingdom
About me
A designer with a focus on designing brand identities and digital experiences. Working with clients starting from the initial brand strategy phase to the design, art direction and final production of a product.
Projects
  • UXfolio | Website redesign | 2024
    UXfolio | Website redesign | 2024This B2C SaaS redesign aimed to enhance user engagement and increase conversions by aligning the platform with the needs of UX/UI designers creating their portfolios.
  • MOME | Website Redesign | 2022
    MOME | Website Redesign | 2022This B2B project focused on redesigning MOME’s website to enhance international outreach and improve user engagement, aligning with the needs of the higher education sector.
Work history
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    Product DesignerUXfolio
    EuropeFull Time
    Focused on growth design by improving user engagement and conversion rates through strategic redesigns. Led rebranding efforts, establishing a cohesive platform identity. Designed and tested subscription models, boosting paying user conversions.
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    Product DesignerUXstudio
    Budapest, HungaryFull Time
    Led the rebranding and website redesign for MOME to enhance international outreach. Led the redesign from concept to development, using user research to inform design decisions. Presented design solutions to university stakeholders and management, aligning with strategic goals.
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Skills
  • Art Direction
  • Brand Identity
  • Service Design
  • Information Design
  • UX Design
  • UI Design
Education
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    D
    MA Fine Art and Design : Information Design Design Academy Eindhoven
     - Eindhoven, Netherlands
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    BDes Graphic DesignEdinburgh Napier University
     - Edinburgh, United Kingdom
Awards
    D&AD logo
    D&AD logo
    New Blood Best StandD&AD
    Degree show stand at New Blood hosted by D&AD