About me

Creative Direction Student at LCF, specializing in media and communication & focusing on a variety of skills and techniques; print publications, retail and experimental spaces, and brand identity. Interested within the fashion and beauty industry. Content curator and part time makeup artist.

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Projects

• 2

  #TheFuture.IS.NowThis project acts as an imaginative idea of how the future of fashion may look like. Involving themes such as protective gear and disease prevention, this project revolves around the idea that environmental and medical factors will have a major impact on the way we will dress.

Work history

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Digital Marketing & PR AssistantAlphaOmega London
Jul 2019London, United KingdomInternship
Promoting and marketing the launch of new Fall Products 2019. Including creation and execution of an event strategy, communicating with sponsors and suppliers whilst meeting legal and insurance obligations. The launch included a pop up, comprising of location scouting, seeking sponsorship, coordinating with the social media team, developing press releases, liaising with key influencers and journalists whilst handling queries and troubleshooting during the event. Core Achievements: • Collaborated with influencers on various projects which expanded the brand’s message • Increased social media engagement by curated content specific to every collaboration • Strategically planned a social media content calendar to increase user engagement • Organised award events online to attract additional consumers and influencers
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Social Media Coordinator/CopywriterSPINNERS Creative Digital Agency
May 2017 - Jul 2017Dubai, United Arab EmiratesInternship
Worked with multiple clients to manage and monitor their social media accounts, and evaluated the best way to optimise the platform for them to reach potential consumers. This included curating digital content for their social media accounts and below-the-line advertising. Additionally, clients required re-drafting and copywriting of existing content; as well as press releases during product launches. Core Achievements: • Increased client’s social media following by 20% • Planned and successfully executed the launch for multiple companies • Successfully created below-the-line advertising for clients using the company’s ethos and brand image • Performed consistent checks on copywritten work on clients’ existing online and offline advertising • Conducted market research with clientele on how to improve market promotion and implemented said strategies

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Skills

• Content Curation
• Market Research
• Copywriting
• Creative Makeup
• Adobe Photoshop
• Adobe Indesign
• Microsoft Office
• Social Media Management
• Coordinating Events
• Digital Marketing

Education

Creative Direction for FashionLondon College of Fashion, UAL
Jan 2018London, United Kingdom
Creative Direction for Fashion prepares students for a wide range of positions within fashion media and communication and related creative industries by exposing them to a variety of concepts, skills and techniques. The course specialises within media and communication while focusing on a variety of skills and techniques; print publications, retail and experimental spaces, and brand identity. Students are taught graphic and interface design, moving image, photography, sound, performance and interaction and design.
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International BaccalaureateDubai International Academy
Sep 2018 - Jun 2016Dubai, United Arab Emirates

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