Projects
- Book: Generation Y and Luxury«83% of 18-30 year olds do not find shocking to buy a luxury in times of crisis,» according to a 2013 study Meltygroup. Thwarting all assumptions, Millennials like and buy luxury. But in return, it requires that luxury transforms and adapts to them. Both compulsive and thrifty fans and rebels, classic but also modern, those new consumers are crucial in the future of luxury goods, fashion and beauty. But how to understand them, conquer them, retain them? Answering this question is the purpose of this book writen for professionals of luxury, fashion, beauty and students. Everyone will find there: • A trend book illustrated by numerous case studies; • 22 strategic tools dedicated; • Results of client surveys; • a synthesis of 100 interviews. My work: Data and insight gathering -Cultural analysis and semiologic analysis of Tumblr -Writing case studies -Brainstorming with the team on relevence and importance of trends and tools -Conducting surveys
- Windows Cube Paris In 2015, Microsoft launched its new operating system, Windows 10. At this occasion, Microsoft wanted to have a place to present the OS and new products developped by partners. Windows Cube was a pop-up store where people can discover what the future of microsoft is made of. Visitors could discuss and ask questions to experts. An «help desk» was created so people could leave their computer to a specialist who upload Windows 10 while visitor enjoyed the experience at the Windows Cube. My work: Research the OS’s role into the Microsoft new business strategy -Define key messages and how to implement them in a physical experience -Build the consumer journey -Justify our choices during the pitch Results: 20 event in two weeks 12K visitor 1,3M videos viewed 16,6m contacts online
Skills
- Trend Forecasting
- Brand Architecture
- Innovation Strategy
- Behavioural Design
- Design Thinking
- Consulting
- User Research
- User Testing
- User-centered Design
- Service Design
- User Journeys
- Team Building
- Social Change
- Behaviour Change
- Agile Methodologies