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Siew Williams

Designer & Art Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Senior Digital Designer - Senior Graphic Designer

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About me

Experienced designer and art director specialising in creative strategy and digital experiences for fashion, lifestyle and luxury ecommerce. Past work includes campaigns, London Fashion Week, microsites, lookbooks, interactive experiences, out of home and media advertising, brand guidelines and style guides, responsive sites, UI design, iOS apps. Experienced leading small to medium-sized teams. Adept at front-end coding - HTML5, CSS3 and Javascript libraries.


  • Fashion
  • Mobile
  • Websites
  • Typography
  • CSS
  • Design
  • Html
  • Creative Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Jquery
  • UX Design
  • Art Direction
  • Responsive

Work history


Lead Digital Designer


Jan 2016 - Oct 2016
  • Full Time


Senior Digital Designer


Jan 2015 - Jan 2016
  • Full Time


Senior Digital Designer

Agent Provocateur

Jun 2013 - Dec 2014
  • Freelance
  • Design and creation of visual content across all of the brand's digital channels from concept to delivery. This also included hand-coding homepages and landing pages in HTML, CSS, JQuery and briefing and managing freelance designer/developer resource for seasonal projects. Additional projects included a Chinese-language site and a checkout redesign project. - Desktop & Mobile Design - Responsive Design - Wire-framing & UX Design - Front-End HTML, CSS & JQuery Coding


Senior Digital Designer

Marks & Spencer

Sep 2012 - Jun 2013
  • Freelance
  • Worked on the design of visual content across the brand's UK and international sites and created assets for all other digital/social channels. Worked alongside the in-house UX team on split testing projects. - Editorial design - Social media assets and competitions - Banner advertising - UX A/B split testing


Ecommerce & PR Manager

Donna Wilson

Nov 2011 - Jun 2013
  • Full Time
  • Managed all online commerce and marketing activities including digital design, content management and copywriting, SEO, e-marketing, and social networking. Managed offline PR including writing press releases, hosting press events and organising product placement/press loans. Also worked with UK-based manufacturers to source and develop new product ranges and packaging, from sampling to production.


Lead Web Designer

Designers Guild

Dec 2009 - Dec 2011
  • Full Time
  • Led a small team on the design and creation of visual content across the brand's UK and international sites from concept to delivery. Was heavily involved in a full site redesign project from concept and wire-framing to finished build. - Team management and mentoring - Wire-framing - HTML email design and build - Front-end HTML, CSS coding



Sep 2006 - Jul 2007
  • London College of Fashion


Fashion Design Technology Surface Textiles

University of the Arts, London

Sep 2004 - Jul 2006
  • London College of Fashion