Siew Williams

Art Director / Digital Designer

  • LocationLondon, United Kingdom
  • AvailabilityCurrently available for full time and freelance jobs.

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About me


An experienced designer with a fashion and retail background, specialising in cross-platform E-commerce and digital design predominantly in the design and luxury retail sectors. With a sound knowledge of HTML and CSS coding along with UX principles, able to realise user-friendly, commercial designs that reinforce and enhance her clients' brand identity.



  • Fashion
  • Mobile
  • Websites
  • Typography
  • CSS
  • Design
  • Html
  • Creative Direction
  • Illustrator
  • Indesign
  • Photoshop
  • Jquery
  • UX Design
  • Art Direction
  • Responsive

Work history


Lead Digital Designer


Jan 2016
  • Full Time


Senior Digital Designer


Jan 2015 - Jan 2016
  • Full Time


Senior Digital Designer

Agent Provocateur

Jun 2013 - Dec 2014
  • Freelance
  • Design and creation of visual content across all of the brand's digital channels from concept to delivery. This also included hand-coding homepages and landing pages in HTML, CSS, JQuery and briefing and managing freelance designer/developer resource for seasonal projects. Additional projects included a Chinese-language site and a checkout redesign project. - Desktop & Mobile Design - Responsive Design - Wire-framing & UX Design - Front-End HTML, CSS & JQuery Coding


Senior Digital Designer

Marks Spencer

Sep 2012 - Jun 2013
  • Freelance
  • Worked on the design of visual content across the brand's UK and international sites and created assets for all other digital/social channels. Worked alongside the in-house UX team on split testing projects. - Editorial design - Social media assets and competitions - Banner advertising - UX A/B split testing


Ecommerce & PR Manager

Donna Wilson

Nov 2011 - Jun 2013
  • Full Time
  • Managed all online commerce and marketing activities including digital design, content management and copywriting, SEO, e-marketing, and social networking. Managed offline PR including writing press releases, hosting press events and organising product placement/press loans. Also worked with UK-based manufacturers to source and develop new product ranges and packaging, from sampling to production.


Lead Web Designer

Designers Guild

Dec 2009 - Dec 2011
  • Full Time
  • Led a small team on the design and creation of visual content across the brand's UK and international sites from concept to delivery. Was heavily involved in a full site redesign project from concept and wire-framing to finished build. - Team management and mentoring - Wire-framing - HTML email design and build - Front-end HTML, CSS coding



Sep 2006 - Jul 2007
  • London College of Fashion


Fashion Design Technology Surface Textiles

University of the Arts, London

Sep 2004 - Jul 2006
  • London College of Fashion