About me

Experienced art director and creative leader working across fashion, lifestyle and luxury - with a focus on digital and interactive experiences. Previous projects include branding and advertising campaigns through to augmented reality (AR), immersive brand events and large-scale website design for global brands.

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Projects credited in

• 5

  Mulberry My Local // LondonMulberry My Local Series
• 4

  Mulberry AW 2019 campaignDesign and motion graphic for the digital campaign of Mulberry AW 2019, displayed in Seoul.
• 3

  Mulberry Personalisation Still Life
• 2

  MulberryWorking with Mulberry England in-house digital team on the Lunar New Year Campaign for the year of the pig. Developing the pig character and supporting illustrations for the campaign to be used as an online game.
• 6

  John Lewis MensPhotographer | Laurence Ellis
• 9

  Striped AccessoriesA still life product story for AW17 focusing on Paul Smith small leather goods in the run up to Christmas. Focusing on Paul Smith signatures of colour and stripes. Also included gif animations for social media. Full story > https://www.paulsmith.com/uk/stories/aw17/colourful-leather-accessories

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Work history

Global Senior Art DirectorAesop
Jan 2021London, United KingdomFull Time
Art DirectorSelfridges
Dec 2020 - Jan 2021London, United KingdomFreelance

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Skills

• Fashion
• Websites
• Design
• Creative Direction
• Art Direction
• Print Design
• Advertising Concepts
• Styling Shoots
• Prototyping
• Conceptual Design
• Adobe Creative Suite
• Digital Design
• Graphic Design
• Creative Concepts
• Production
• Set Design
• Luxury Branding
• Luxury
• Lifestyle
• Beauty
• Fashion Advertising
• Motion

Education

IllustrationUniversity of The Arts London (UAL)
Sep 2006 - Jul 2007London, United Kingdom
London College of Fashion
Fashion Design Technology: Surface TextilesUniversity of The Arts London (UAL)
Sep 2004 - Jul 2006London, United Kingdom
London College of Fashion

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