- Level
- Senior
- Location
- London, United Kingdom
- Availability
- Locked Pro Plan feature
- Professions
- -
Projects credited in
- PL
- Illustrator & Designer
- Art Director / Designer
- Graphic Designer
About me
Experienced art director and designer - 12+ years in fashion, lifestyle and luxury - with a focus on digital and interactive experiences. Previous projects include branding and advertising campaigns through to augmented reality (AR), immersive brand events and large-scale website design for global brands including Mulberry, Paul Smith, John Lewis & Partners, Jo Malone London, Pringle of Scotland, Topshop, Agent Provocateur and Marks & Spencer.
Skills
- Fashion
- Mobile
- Websites
- Typography
- Design
- Creative Direction
- Indesign
- Photoshop
- Art Direction
- Responsive
- Print Design
- Advertising Concepts
- Sketch
- Styling Shoots
- Prototyping
People I’ve worked with
Anna Ferrick
- Fashion Editor
- TOPSHOP TOPMAN, Bauer Media, APN Publications
Alessandra Piezzo
- Graphic Designer
- Mulberry England, Servif/lab, Figmenta, No8do
Companies I’ve worked with
TOPSHOP TOPMAN
- Fashion and Textiles
Agent Provocateur
- Fashion and Textiles
ARPA
- Design
Arcadia
- Fashion and Textiles
Work history
Currently
Art Director / Designer
Siew Williams
- London, United Kingdom
- Freelance
Art direction, graphic design and creative consulting spanning branding and identity work, content creation, lookbooks, digital design and experiences.
2020
2020
Digital Creative Design Manager
Mulberry England
- London, United Kingdom
- Freelance
Art direction/management role heading up Mulberry’s digital team of designers, animators and video editors, commissioning freelance illustrators and motion graphics as needed. Leading digital creative across Mulberry.com and its international variants, social channels, display advertising, digital OOH, events and experiential campaigns
2019
Art Director
BetweenUs
- London, United Kingdom
- Freelance
Art direction for John Lewis & Partners menswear
2018
Art Director / Lead Designer
Paul Smith
- London, United Kingdom
- Freelance
Campaign concept, art direction, branding and design for print and digital.
2016
Lead Digital Designer - Topshop
TOPSHOP TOPMAN
- London, United Kingdom
- Full Time
Strategic art direction/management role heading up a Digital Design team of 7. Responsible for digital creative and UI design across all global brand websites, apps and third party digital channels.
2016
Digital Design Manager
Mulberry England
- London, United Kingdom
- Full Time
Leading brand creative across all global digital platforms including Mulberry.com, social channels, display advertising, digital OOH. Key projects include a responsive redesign of Mulberry.com, working with creative director Johnny Coca on the 2016 global rebrand.
2014
Education
2007
Illustration
University of The Arts London (UAL)
- London, United Kingdom
London College of Fashion
2006
Fashion Design Technology Surface Textiles
University of The Arts London (UAL)
- London, United Kingdom
London College of Fashion