Siew Williams

Siew Williams

Senior Art DirectorLondon, United Kingdom
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Siew Williams

Siew Williams

Senior Art DirectorLondon, United Kingdom
About me
Experienced art director and designer working across fashion, lifestyle and luxury - with a focus on digital and interactive experiences. Previous projects include branding and advertising campaigns through to augmented reality (AR), immersive brand events and large-scale website design for global brands.
Projects credited in
  • Mulberry My Local // London
    Mulberry My Local // LondonMulberry My Local Series
  • Mulberry AW 2019 campaign
    Mulberry AW 2019 campaignDesign and motion graphic for the digital campaign of Mulberry AW 2019, displayed in Seoul.
  • Mulberry Personalisation Still Life
    Mulberry Personalisation Still Life
  • Mulberry
    MulberryWorking with Mulberry England in-house digital team on the Lunar New Year Campaign for the year of the pig. Developing the pig character and supporting illustrations for the campaign to be used as an online game.
  • John Lewis Mens
    John Lewis MensPhotographer | Laurence Ellis
  • Striped Accessories
    Striped AccessoriesA still life product story for AW17 focusing on Paul Smith small leather goods in the run up to Christmas. Focusing on Paul Smith signatures of colour and stripes. Also included gif animations for social media. Full story > https://www.paulsmith.com/uk/stories/aw17/colourful-leather-accessories
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Work history
    Aesop logo
    Aesop logo
    Global Senior Art DirectorAesop
    London, United KingdomFull Time
    Selfridges logo
    Selfridges logo
    Art DirectorSelfridges
     - London, United KingdomFreelance
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Skills
  • Fashion
  • Websites
  • Design
  • Creative Direction
  • Art Direction
  • Print Design
  • Advertising Concepts
  • Styling Shoots
  • Prototyping
  • Conceptual Design
  • Adobe Creative Suite
  • Digital Design
  • Graphic Design
  • Creative Concepts
  • Production
  • Set Design
  • Luxury Branding
  • Luxury
  • Lifestyle
  • Beauty
  • Fashion Advertising
  • Motion
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    IllustrationUniversity of The Arts London (UAL)
     - London, United Kingdom
    London College of Fashion
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Fashion Design Technology: Surface TextilesUniversity of The Arts London (UAL)
     - London, United Kingdom
    London College of Fashion
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