• Rollout of a new VICE Brand Solutions Unit, which brings together iconic brands and the VICE audience (clients e.g.: Leica, Mercedes, adidas, Volvo, Coca Cola) • Planning, pricing, pitching and timely delivery of bespoke commercial projects to clients in the EMEA area • Implementation of native advertising formats, branded and sponsored content solutions on VICE and VICE verticals (Noisey, i-D, Motherboard, Munchies) • Overseeing the production of branded content (article & video) for all VICE verticals to align brand messages with the editorial strategy of each vertical • Organisation of video productions in close cooperation with production teams and freelancers • Monitoring creative integrity to ensure delivery against agreed deliverables • Keeping client up to date through meetings, calls, and sharing of project timelines
• Project handling, budget management and process monitoring of international digital media and content campaigns • Overseeing of media activation from the creation of assets until the final reporting in close cooperation with media agencies, clients and internal sales team • Management of over 80 publisher partners (e.g. mr.goodlife, electru, INDIE Mag) • Management and maintenance of campaign budgets in EMEA in close cooperation with international VICE offices • Management of different campaign types • Development of content strategies, native content formats and integration of media campaigns • Design of activation plans • Reporting and evaluation of digital campaigns (content & media)
• Creation of media proposals and plans • Content seedings, campaign management and reporting • Content activation via Facebook Ads Manager • Network management and identification of new relevant partners
• Conceptual design of in-store-promotions and product placements • Market and competition monitoring • Supervision of international product launches for the German market • Product scouting
The Brand Management Masters Degree was a leadership level London Metropolitan program designed in collaboration with a wide range of industry partners including: BBC, Planet Organic, MTV, and Urban Outfitters.
The Mediadesign Hochschule is one of the leading private universities for communication design and media in Germany. The Media Management course teaches the crafts and basics of graphic design, advertising and has a strong management focus.