Signe Leifker

Project Manager // Branded Content

  • LevelMid Level
  • LocationBerlin, Germany
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProject Manager - Content Manager - Digital Marketing Manager

Projects credited in

Skills

  • Content Creation
  • Branding
  • Audience Development
  • Audience Engagement
  • Content Strategies
  • Project Management
  • Trend Forecasting
  • Campaign Activation
  • Media Planning
  • Content Coordination

People I’ve worked with

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Companies I’ve worked with

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  • V

    Vice media Berlin

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    • V

      Veganz GmbH

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      Work history

      Currently

      Project Manager // Brand Solutions

      Vice media Berlin

      Jan 2018
      • Berlin, Germany
      • Full Time
      • • Rollout of a new VICE Brand Solutions Unit, which brings together iconic brands and the VICE audience (clients e.g.: Leica, Mercedes, adidas, Volvo, Coca Cola) • Planning, pricing, pitching and timely delivery of bespoke commercial projects to clients in the EMEA area • Implementation of native advertising formats, branded and sponsored content solutions on VICE and VICE verticals (Noisey, i-D, Motherboard, Munchies) • Overseeing the production of branded content (article & video) for all VICE verticals to align brand messages with the editorial strategy of each vertical • Organisation of video productions in close cooperation with production teams and freelancers • Monitoring creative integrity to ensure delivery against agreed deliverables • Keeping client up to date through meetings, calls, and sharing of project timelines

      2017

      Project Manager Digital

      Vice media Berlin

      Feb 2017 - Dec 2017
      • Berlin, Germany
      • Full Time
      • • Project handling, budget management and process monitoring of international digital media and content campaigns • Overseeing of media activation from the creation of assets until the final reporting in close cooperation with media agencies, clients and internal sales team • Management of over 80 publisher partners (e.g. mr.goodlife, electru, INDIE Mag) • Management and maintenance of campaign budgets in EMEA in close cooperation with international VICE offices • Management of different campaign types • Development of content strategies, native content formats and integration of media campaigns • Design of activation plans • Reporting and evaluation of digital campaigns (content & media)

      2017

      Junior Content Activation Manager

      Vice media Berlin

      Aug 2015 - Jan 2017
      • Berlin, Germany
      • Full Time
      • • Creation of media proposals and plans • Content seedings, campaign management and reporting • Content activation via Facebook Ads Manager • Network management and identification of new relevant partners

      2015

      Product Marketing Manager

      Veganz GmbH

      Oct 2014 - Jul 2015
      • Berlin, Germany
      • Full Time
      • • Conceptual design of in-store-promotions and product placements • Market and competition monitoring • Supervision of international product launches for the German market • Product scouting

      Education

      2014

      Sep 2013 - Sep 2014
      • London, United Kingdom
      • The Brand Management Masters Degree was a leadership level London Metropolitan program designed in collaboration with a wide range of industry partners including: BBC, Planet Organic, MTV, and Urban Outfitters.

      2012

      Sep 2009 - Sep 2012
      • Berlin, Germany
      • The Mediadesign Hochschule is one of the leading private universities for communication design and media in Germany. The Media Management course teaches the crafts and basics of graphic design, advertising and has a strong management focus.