Siham Ali

Writer - Editor - Subeditor

Level
Junior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

A compelling and creative published writer with both freelance and in-house experience.

Skills

  • Editing
  • Content
  • Research
  • Blogging
  • Strategy Implementation
  • Editorial Content
  • Ad Copywriting
  • Copywriting
  • Brand Storytelling
  • Brand Tone

People I’ve worked with

Companies I’ve worked with

  • Zetteler

    Zetteler

    • Marketing & PR
  • Second Home

    Second Home

    • Social Enterprise
  • gal-dem magazine

    gal-dem magazine

    • Media Production
  • AllBright

    AllBright

    • Marketing & PR

Work history

Currently

PR Coordinator

Zetteler

Jul 2019
  • London, United Kingdom
  • Full Time

Currently

Marketing Executive

AllBright

Oct 2018
  • Tottenham Court Rd, Fitzrovia, London, UK
  • Full Time
  • Reported to Head of Marketing and was heavily involved in all marketing campaigns. Designed emails and promotional deals for the weekly newsletter, as well as the weekly content club calendar. Built and optimised website pages, emails, CTAs etc. Partook in content generation brainstorm sessions as well as research. Trained and confident in populating HTML.

Currently

Freelance Content Writer

Foundry Fox

May 2018
  • London, United Kingdom
  • Freelance
  • FoundryFox is the destination for the uncompromising woman who seeks to feel inspired and energised. FoundryFox takes a stance on today’s most talked about issues through informed, thoughtful content. -Commissioned freelance writer for FoundryFox after they had read my work on gal-dem. Liaised closely with the Editor to produce highly engaging articles for Foundry Fox’s Beauty section. My first article was entitled ‘The Beauty Industry: A Foreign Space for Black Women?’ Responsible for commissioning a designer to create engaging artwork alongside the piece

Currently

Freelance Content Writer

gal-dem magazine

Apr 2018
  • London, United Kingdom
  • Freelance
  • An online and print magazine written by Women of Colour and non-binary people of colour for all to explore. On-going freelance writer for gal-dem.com. Experience includes pitching to editors and carefully constructing original copy for approval. Collaborate with the team to produce a strategic direction, particularly to ensure that articles will fit the ethos of gal-dem and increase CTR. Produce a well-articulated and engaging piece of work under a strict deadline, which is adaptable to gal-dem’s platform. Work alongside the designers to produce suitable artwork.

Currently

Copywriter

AllBright

Mar 2018
  • Tottenham Court Rd, Fitzrovia, London, UK
  • Full Time
  • Successfully established a new tone of voice to ensure brand consistency across the board. Alongside the designer, we worked to redesign and relaunch the weekly newsletter which saw a 30% increase in open/CTR. Produced both internal and external comms and worked with the CRM manager to map out the customer onboarding journey. Regularly worked closely with the designer to ensure projects moved from concept to completion. Worked alongside the partnership team and various other stakeholders to produce partnership announcements and related communication. Produced brochures, letters, emails and articles to optimise member and prospective member engagement. Owned and managed the CMS and scheduled content, as well as conducting and transcribing interviews.

Currently

Membership Sale Executive

AllBright

Feb 2018
  • Tottenham Court Rd, Fitzrovia, London, UK
  • Full Time
  • Facilitated ideas to increase sales and engagement and maintained relationships with prospective members. Brought in a minimum daily figure of 8k in sales conversion. Worked alongside the Membership Director to agree on annual sales and marketing plan.

2019

Copywriter

Second Home

Feb 2019 - Sep 2019
  • London, United Kingdom
  • Full Time