About me

A compelling and creative published writer with both freelance and in-house experience. All commissions to sihamali928@gmail.com

PostsProjectsExperienceTeam

Projects

• 20

  “Online art school is not art school”: The future of creative higher education in the age of Covid-19We investigate the challenges, pitfalls and opportunities of taking creative courses into the digital realm, and talk to the students and institutions who are feeling the impact. https://www.itsnicethat.com/features/future-of-creative-higher-education-in-the-age-of-covid-19-creative-industry-290920
• 7

  Bordering on BelongingAn article I wrote for the amazing Between Borders to launch their new literary segment.
• 3

  The Beauty Industry: A Hostile Foreign Place for Black Women?The beauty industry is going through a metamorphosis – a change evidently visible in our millennial age. But how far has it truly progressed? Is the industry simply appearing to be going through a stage of growth? For a long time, black women were seen as a downmarket demographic, or else not seen at all. The rise of social media platforms like Twitter has given a voice to those who have difficulty being heard. It has allowed us to make the industry see black women as active consumers, rather th

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Projects credited in

• 2

  Lockdown Took Its Toll on Young Muslims Living with Their ParentsEditorial illustration to accompany an article by Siham Ali for Vice UK on how lockdown has proven particularly difficult for young Muslims living with parents.
• 5

  Isolated Outside of IsolationAn article discussing the challenges of having an invisible disability during a pandemic in the UK. Published on Roundtable Journal's website, linked below. Faye Sumption - Writer Zoe Alakija - Illustrator Wase Aguele - Editor Siham Ali - Sub-Editor
• 5

  Bordering on BelongingOur first foray into literature. Siham Ali explores the process of belonging finding our place through the lens of Chimamanda Ngozi Adichie's novel 'Americanah'. Artwork provided by Amélie Brunot.

Work history

PR CoordinatorZetteler
Jul 2019London, United KingdomFull Time
Marketing ExecutiveAllBright
Oct 2018Tottenham Court Rd, Fitzrovia, London, UKFull Time
Reported to Head of Marketing and was heavily involved in all marketing campaigns. Designed emails and promotional deals for the weekly newsletter, as well as the weekly content club calendar. Built and optimised website pages, emails, CTAs etc. Partook in content generation brainstorm sessions as well as research. Trained and confident in populating HTML.

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Skills

• Editing
• Content
• Research
• Blogging
• Strategy Implementation
• Editorial Content
• Ad Copywriting
• Copywriting
• Brand Storytelling
• Brand Tone