Silvia Baz

Silvia Baz

Lead Designer / Art DirectorLondon, United Kingdom
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Silvia Baz

Silvia Baz

Lead Designer / Art DirectorLondon, United Kingdom
About me
I am a brave, proactive, and creative designer who enjoys working in a fast-paced and dynamic environment. The ability to prioritise a varied workload has become second nature. I value building strong interpersonal relationships and strive to learn and improve. Working in the world’s top architecture practices for the past 6+ years has given me a broader perspective on design, collaboration, and new technologies. My talent and creativity are best utilised when focused on creating visual identities, brand campaigns, exhibitions and events, print and publications, signage and packaging design. I bring experience in leading small creative teams and delivering design at all scales.
Projects
  • Psydelica
    PsydelicaMore is more. Mathematical precision describes the structural and morphing typographic forms while organic, liquid-like effects melt in the background. Psydelica is a project that looks back at psychedelic art but from a new perspective. It brings plenty of detail, depth, high contrast and an abundance of colour.
  • Typeworks
    TypeworksTypeworks is a set of alphabetical prints. When at close distance the letters are harder to see, and they become more visible when standing far away. The prints convey the fundamental aspects of visual communication, or the use of basic graphic elements to describe visual patterns. View the whole series at– www.typeworks.co.uk
  • Dynamism of Typographic Form
    Dynamism of Typographic FormThe project looks at creating the illusions of movement and dimension within the flat and static sheet of paper. “I never jump to conclusions, I never presume to know. I go through phase by phase each time because there may be something different in the demands I am making on this form which may miraculously throw up new possibilities.” Bridget Riley
  • Let's Feed The Future
    Let's Feed The Future
  • Chimera Q.T.E Exhibition Catalogue
    Chimera Q.T.E Exhibition Catalogue
  • Selfridges Window Display
    Selfridges Window DisplayArt direction, production and installation for Frances Conteh's window display in Selfridges, London. The work was up for a whole month in January 2011, and was part of the initiative Bright Young Things.
Work history
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    G
    Senior Graphic DesignerGrimshaw Architects
    London, United KingdomFull Time
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    Z
    Senior Graphic DesignerZaha Hadid Architects
    London, United KingdomFull Time
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Skills
  • Branding
  • Environmental Design
  • Corporate Identity
  • Print Design
  • Art Direction
  • Typography
  • Brand Identity
  • Design
  • Creative Direction
  • Print Campaigns
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    MA Graphic DesignUniversity of The Arts London (UAL)
     - London, United Kingdom
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    U
    BSc Digital MediaUniversity of Brighton
     - Brighton, United Kingdom
    Included a year-long placement.