silvia cassone
Available

silvia cassone

Graphic DesignerLondon, United Kingdom
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Pip Jamieson
Ellen Turnill Montoya
Cristian Jofre
silvia cassone
Available

silvia cassone

Graphic DesignerLondon, United Kingdom
About me
Talented and ambitious Senior designer with 10 years of proven experience in the sector, I always strive for new challenges. I am innovative, flexible, self-motivated and a natural self-starter. I am well versed in different areas of design and have successfully designed solutions for brands. I have developed skills in different areas of creative design including graphic design, art direction, logo creation, printed marketing materials, retouching, web design and prototyping. I have in-depth knowledge of Adobe Creative Suite, including Photoshop, Illustrator, Indesign and XD. My work growth developed across Canada, USA, Italy and now UK. To put it in simple words: I am taking over the world one design at the time!
Work history
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    Senior DesignerappScatter
    London, United KingdomFull Time
    appScatter is a B2B SaaS platform that helps developers, agencies and brands to distribute and manage apps across multiple app stores worldwide. appScatter saw its expansion when the company was listed on the London Stock Exchange following an IPO in 2018 becoming appScatter Group PLC. Last year the company acquired 2 companies: Priori Data and Abilott. The acquisition lead me to become the sole brand ambassador for all the three companies, making sure the branding stays consistent across all the different medias. We are currently about to merge with Airpush and we will rename the company Airnow PLC. The reason for the merge is to create a global profitable end-to-end platform to support mobile app developers and publishers throughout “the entire app lifecycle", from creation, distribution and management, to marketing, monetisation, and security. - I develop the design process from conception to delivery, reviewing existing designs, analysing competitors, overseeing the look and feel of all contents and creating new designs. - I collaborate and participate in brainstorming sessions to translate conceptual thinking into tangible creative work to meet the requirements of our marketing strategy. I do so by playing a leadership role in making marketing services centre of excellence for design and marketing collateral both print and online. - I am always on the lookout for efficiencies and opportunities to improve the production process, like learning new programs and new designing tools
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    Senior Creative DesignerSwitch Design Ltd
    London, United KingdomFreelance
    I am always looking for new companies to be challenged and to expand my range of services and skills. I am freelancing for a vast array of high-profile clients from a multitude of sectors across the globe: - Re-branding for Polar Create, a video production company based in London; - Brand guardian, developing marketing materials for Brandformula’s national and international B2B clients, working flexibly and multi-tasking between projects; - Creating unique printed marketing collaterals for events organised by MindRio, one of the best event planning companies based in Brazil that just opened a new branch in London; - Creating a Brand Manual for BYDEAU, an online flower + gift service based in Hong Kong. BYDEAU specialises in weekly flower deliveries (perfect for restaurants, other businesses or the home), special event floral designs and curated flower arrangements to send for special occasions/holidays or “just because”. - UX and branding for Hedley May. Rebranding at 360 degrees: working on new logo, stationary, signage for London and New York locations, social media and Low Fidelity and High Fidelity website layout. Day-to-day activities include: • Taking briefs and developing concepts through to completion • Contributing to brainstorming sessions and presenting ideas and concepts • Working within constraints such as time and budget • Working flexibly and multi-tasking between projects • Liaising and building strong relationships with various suppliers • Communicating with clients directly • Working collaboratively with different project teams
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Skills
  • Branding
  • UX
  • UI
  • Photo Retouching
  • Abobe Creative Suite
  • Sketch
  • B2B B2C
  • Adobe Indesign
  • Photoshop
  • Abobe Illustrator