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Silvia Scarrone

Head of Marketing Performance

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  • Digital Media
  • Events
  • Digital
  • Marketing Strategy
  • Digital Marketing
  • Digital Social Media
  • Facebook Advertising
  • Digital Acquisitions
  • Digital Analysis
  • Analytics Consumer Insights Digital Strategy Revenue
  • Digital Advertising Strategy
  • Social Paid

Work history


Head of Marketing Performance Rocket Internet

Apr 2015
  • - Control and daily analysis of online marketing performance across the different channels (including SEM, Display, Paid Social) - Create reports on key KPIs and aggregated information (including by country, by channel and by user behavior) - Provide recommendations and strategies for improvement in performance to Channel Owners - Define monthly budget allocation, targets and strategy for online advertisement in the African and Asian area - Coordinate global campaigns across the different channels - Collaborate with design team to create high-quality content for advertisement - Support in the development of best practice through AB tests - Coordinate the online marketing team process and communication with local teams


Online Marketing Manager Head of Facebook Paid Advertising Rocket Internet

Mar 2014 - Mar 2015
  • -Build long term technical setups for the Channel -Ensure harmonization of all campaigns across 35 countries (Africa, Asia and Eastern Europe) -Develop performance management tools -Manage a portfolio of Tier 1 countries (optimization of campaigns, drive performance, analysis, reporting, communication) -Monitoring and manage the budget for the channel and assign it to the different sub-channels -Lead and organize the Facebook Paid Marketing team creating common processes and best practices -Manage the relationship between the Channel team and third parties as first point of contact -Align the strategy of the Channel with the overall strategy of the company



Management Major in Entrepreneurship

ESCP Europe

Aug 2012 - Sep 2015
  • - Diplôme de Grande École (École Supérieure de Commerce de Paris) - European MSc in Management (City University London)



Bocconi University

Aug 2009 - Sep 2012
  • Bachelor in Business Administration and Management