Silvia Scarrone

Head of Marketing Performance

FollowUnfollow

Join our Pro Plan to message Silvia

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationParis, France

Skills

 

  • Digital Media
  • Events
  • Digital
  • Marketing Strategy
  • Digital Marketing
  • Digital Social Media
  • Facebook Advertising
  • Digital Acquisitions
  • Digital Analysis
  • Analytics Consumer Insights Digital Strategy Revenue
  • Digital Advertising Strategy
  • Social Paid

Work history

Currently

Head of Marketing Performance

Kaymu.com Rocket Internet

Apr 2015
  • - Control and daily analysis of online marketing performance across the different channels (including SEM, Display, Paid Social) - Create reports on key KPIs and aggregated information (including by country, by channel and by user behavior) - Provide recommendations and strategies for improvement in performance to Channel Owners - Define monthly budget allocation, targets and strategy for online advertisement in the African and Asian area - Coordinate global campaigns across the different channels - Collaborate with design team to create high-quality content for advertisement - Support in the development of best practice through AB tests - Coordinate the online marketing team process and communication with local teams

2015

Online Marketing Manager Head of Facebook Paid Advertising

Kaymu.com Rocket Internet

Mar 2014 - Mar 2015
  • -Build long term technical setups for the Channel -Ensure harmonization of all campaigns across 35 countries (Africa, Asia and Eastern Europe) -Develop performance management tools -Manage a portfolio of Tier 1 countries (optimization of campaigns, drive performance, analysis, reporting, communication) -Monitoring and manage the budget for the channel and assign it to the different sub-channels -Lead and organize the Facebook Paid Marketing team creating common processes and best practices -Manage the relationship between the Channel team and third parties as first point of contact -Align the strategy of the Channel with the overall strategy of the company

Education

2015

Management Major in Entrepreneurship

ESCP Europe

Aug 2012 - Sep 2015
  • - Diplôme de Grande École (École Supérieure de Commerce de Paris) - European MSc in Management (City University London)

2012

Management

Bocconi University

Aug 2009 - Sep 2012
  • Bachelor in Business Administration and Management