Work history
Head of Marketing Performance
- Control and daily analysis of online marketing performance across the different channels (including SEM, Display, Paid Social)
- Create reports on key KPIs and aggregated information (including by country, by channel and by user behavior)
- Provide recommendations and strategies for improvement in performance to Channel Owners
- Define monthly budget allocation, targets and strategy for online advertisement in the African and Asian area
- Coordinate global campaigns across the different channels
- Collaborate with design team to create high-quality content for advertisement
- Support in the development of best practice through AB tests
- Coordinate the online marketing team process and communication with local teams
Online Marketing Manager Head of Facebook Paid Advertising
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-Build long term technical setups for the Channel
-Ensure harmonization of all campaigns across 35 countries (Africa, Asia and Eastern Europe)
-Develop performance management tools
-Manage a portfolio of Tier 1 countries (optimization of campaigns, drive performance, analysis, reporting, communication)
-Monitoring and manage the budget for the channel and assign it to the different sub-channels
-Lead and organize the Facebook Paid Marketing team creating common processes and best practices
-Manage the relationship between the Channel team and third parties as first point of contact
-Align the strategy of the Channel with the overall strategy of the company
Skills
- Digital Media
- Events
- Digital
- Marketing Strategy
- Digital Marketing
- Digital Social Media
- Facebook Advertising
- Digital Acquisitions
- Digital Analysis
- Analytics Consumer Insights Digital Strategy Revenue
- Digital Advertising Strategy
- Social Paid
Education
Management Major in Entrepreneurship
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- Diplôme de Grande École (École Supérieure de Commerce de Paris) - European MSc in Management (City University London)
Management
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Bachelor in Business Administration and Management