I am an art and design director with a passion for retail and brand experience. My background allowed me to appreciate the importance of a holistic approach to the customer journey, that aims to deliver a seamless and memorable brand experience at every touchpoint.
I draw inspiration from the art word - it teaches me how memorable an immersive and beautiful experience can be. I am in my element when I can see the bigger picture, working alongside strategists, understanding people’s behaviour and needs.
I have an exceptional work ethic and I’m dedicated to deliver beautiful and effective results. I have built and directed a team of respected designers, leading by example, with care and attention to details.
Projects credited in
- Sloggi's new science back body wear, Body AdaptI played a key role in developing Sloggi’s Body Adapt collection, focusing on its visual campaign and packaging. I used dynamic athletic poses to showcase the garment’s adaptive fit and comfort, complemented by a vibrant color palette and a bold ‘S’ vector background. This concept highlights the movement and versatility of the Body Adapt line, emphasizing its innovative design.
Work history
Head of Activation DesignMullenLowe Group UK
London, United KingdomFull Time
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Head of DesignMullenLowe Open
- London, United KingdomFull Time
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Skills
- Design Direction
- Art Direction
- Team Building
- Design Strategy
- Customer Journey
- Customer Behaviour
- Retail Design
- Retail Advertising
- Brand Experience
- Design