Silvia Serpino
Available

Silvia Serpino

MarketerLondon, United Kingdom
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Silvia Serpino
Available

Silvia Serpino

MarketerLondon, United Kingdom
About me
Classical philologist by education, I then completed a MA's in Translation & simultaneous Interpreting. I am now a multilingual marketer who speaks 6 and a half languages. Over the years, I have lived in Germany, Austria and the UK, working as a teaching assistant and project manager, among other things. I am currently looking to bring together my experience in Marketing with my passion for communication and the psychology behind language, and work on content, email, PR & comms as well as strategy. I am a people enthusiast and have a record of bringing teams together to overcome structure and dynamics challenges. My guilty pleasure is finding typos and editing content. Immediate availability.
Work history
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    Marketing campaign managerZappi
     - London, United KingdomFull Time
    Brought the email marketing approach from casual touch-points to a structured strategy of automated emails linked to our funnel. This was achieved by reviewing the internal processes, implementing good practices within the team and regular check-ins, running A/B tests and analysing data to review our objectives - click-through rate, open rate, developing templates. Coordinating the content and design teams' efforts to deliver timely on requests, and support the Sales and Go-to-Market teams with a data-driven approach. I actively kickstarted initiatives around the brand identity, message, and mission in order to find the best narrative to tell Zappi's story. Organised and successfully implemented Zappi's first virtual event in 2020, and then again in 2021, with interactive sessions led by international Insights leaders over two days.
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    SCRUM masterZappi
     - London, United KingdomPart Time
    Supported the marketing team while undergoing several team restructurings, and navigating the time difference between the London and Boston offices. Introduced tools and practises to align the ways of working and set the team up for success, which also resulted in internal praise and recognition in the company. These transformations brought in new hires, and we better defined roles, responsibilities and goals, especially for the sub-teams of Content, Design and Product Marketing.
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Skills
  • Project Management
  • Team Leadership
  • Time Management
  • Translation
  • Sourcing
  • Brainstorm Facilitation
  • Mentoring
Education
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    Certificate of AttendanceThe University of Mainz
     - Germersheim, Germany
    International Summer School for Translators and Interpreters, University of Mainz. Translation of legal documents and newspapers' articles; relais, simultaneous, negotiation and consecutive interpreting; technical lexicon improvement classes.
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    Master of Arts (MA)The University of Genoa
     - Italy
    Graduated cum laude with a thesis work called "Mutual Recognition within ship classification: translation and analysis", EN>IT, the first translation of the "First Report to the European Commission by the Group of the EU Recognised Organizations". Translation and Interpreting for English and German. Economics, Legal and Technical translations in both language directions; Spanish grammar and conversation; Linguistics; Economics and Law. Erasmus + scholarship for a post-lauream internship.
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