I believe design is the simplest form of communication. Every piece of work I undertake aims to engage, intrigue and inform users of important information. My varied work experience to date has strengthened my ability to generate creative solutions, learn from others and effectively progress projects.
I work across all marketing material on a daily basis producing campaign graphics, quarterly guidelines alongside social animations and email layouts. Working as part of a small and efficient brand marketing team has given me a better commercial understanding of the work I am producing and the freedom to input into the companies success. Trouva recently featured in the financial times top 40 fastest growing companies in Europe.
Working within a creative team allowed me to further immerse myself into the design industry, while building on both my ability to communicate ideas and technical knowledge. Designed and artworked thoughtful marketing material including out of home assets seen across London Underground, printed direct mailing that was distributed to over 300,000 customers and event advertising to help convey the brand.
I joined this luxury retail company, part of the Maxim World group, as the sole designer. My role leading on graphic design across both businesses, meant I gained a vast amount of experience in designing digital and printed marketing material. I evolved the brand, increasing website sales by over 200% in 2 years with weekly email marketing campaigns, daily social media content and a monthly website homepage. Print design work involved; product catalogues for leading stockist Fortnum and Mason, product look books for industry influencers, and promotional brochures for a collaboration with House & Garden magazine that reached 3,000 of their key clients. During this time, I also art directed photoshoots and retouched images with image quality key to all marketing material.