Simon Carter

Creative Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

I am passionate about making superb imagery for strong ideas. My current role is a cross disciplinary one, between clients, photographers and designers. I sharpen concepts into strong campaigns and imaginative imagery for all manner of platforms. I have over 15 years of international art direction experience creating original, conceptually and visually strong content. I can draw on a robust knowledge of design, advertising, photography, cinema, animation and fine art to create contemporary, contextually and culturally rich ideas. I have proven project management skills, am able to run budgets and teams for long or short-term projects. I excel at leading teams in still and moving image creation on set or location using knowledge and skills gained from years of production. My work has led me around the globe building long-term client relationships.

Locked Pro Plan feature

Skills

  • Film
  • Concept
  • Production Management
  • Creative Direction
  • Photoshop
  • Photography
  • Writer
  • Graphic Desgin
  • Cinematography
  • Television Commercials
  • Film Direction
  • Video Direction
  • Word Exce
  • Illustraton

Companies I’ve worked with

  • QVC UK

    QVC UK

    • Retail
  • S

    Self

    • H

      HDRI Studio

      • E

        ETV Media

        Work history

        Currently

        Concept Creator Art Director

        Self

        Dec 2017
        • London, United Kingdom
        • Freelance
        • I create strong concepts for campaigns and imaginative imagery for all manner of platforms. My current roles are cross disciplinary, between clients, photographers and designers. I have over 20 years of international art direction experience creating original, conceptually and visually strong content. I can draw on a robust knowledge of design, advertising, photography, cinema, animation and fine art to create contextually and culturally rich ideas. I have proven project management skills, am able to run budgets and teams for long or short-term projects. I excel at leading teams in still and moving image creation in studios or on location using knowledge and skills gained from years of production. My work has led me around the globe building long-term client relationships.

        Currently

        Fine Artist

        Self

        Mar 2016
        • Freelance
        • I studied Visual Communication at Brighton University and The Royal College of Art. I have always drawn to strong colour combinations and textures and spent a great deal of his time in the photography departments learning skills that took him on location work for Getty Images around the world. Twice. I have always drawn to express ideas for commercial projects as well as submit illustration work to Getty Images. Encouraged by a fellow artist, I have begun painting to bring these passions together in one medium that fulfills a long ambition to create abstract images. I have been inspired by worldwide travels, through Australia, Canada, California, Arizona, Utah, New Mexico, Florida, New York, France Germany, Italy, India, Thailand, New Zealand and the myriad of peoples and personalities met along the way.

        Currently

        Photographer

        Elan Studios

        Jun 1992
        • London, United Kingdom
        • Freelance
        • I have been commissioned for advertising, fashion and product imagery from initial concept to delivery. Clients include: Spyker Cars, Metropolitan Police, BAR Formula One Team, Sony, Toshiba, Bloomsbury Books, and award winning work for MTV studios. I have worked with VIP’s including Sir Jackie Stewart, Bernie Ecclestone and HRH The Prince of Wales.

        2017

        Senior Art Director

        QVC UK

        Nov 2011 - Dec 2017
        • Full Time
        • I lead and mentor a team of eight photographers working in studios that operate seventeen hours per day seven days per week. Projects range from fashion, beauty, jewellery, homeware to food. Often on key branding projects overseas I self shoot to speed up joint location work with the video department. I have created imagery and studio operations Style Guides for International QVC’s that are being distributed as part of focused international growth. I have designed and implemented a Creative Image Library that shares globally over 3,500 keyword searchable creative images produced in the UK. In February 2017 I was nominated for a QVC International Award of Excellence for my work on the 2016 Christmas campaign.

        2007

        Executive Producer - TV

        ETV Media

        Jan 2007 - Nov 2007
        • Freelance
        • Melody Trix was a live interactive Arabic quiz show for the Middle East and North Africa region. The $1m project included the planning, design and implementation of Interactive platforms for 21 Middle East telephone networks, interactive television gallery, graphics console for vision mixer, on-screen graphics and physical set, I developed a training school for locally recruited crews and presenters, designed show content in Arabic and presentation strategies for the region.

        2002

        Photographer

        HDRI Studio

        Jan 2002 - Nov 2002
        • London, United Kingdom
        • Freelance
        • www.HDRI-studio.com was created to push 360 degree image capture technology to its limit and produce the very best and most versatile examples of physical lighting scenarios for 3D rendering. Clients include: Mercedes, Renault, Cadillac, Pioneer.

        2004

        Director of Photographyy

        Elan Studios

        Sep 1999 - Mar 2004
        • Freelance
        • Collaborating with multi award winning director Mario Cavalli, I was the Director of Photography for ‘The Cask of Amontillado’ a 15 minute period drama shot on 35mm film.. Twentieth Century Fox was impressed enough with my first DoP project to consider releasing it as a short with Cate Blanchet’s ‘Elizebeth’. The film earned me membership of BAFTA. I was also Director of Photography for several animated commercials and music videos including Lemon Jelly and Killing Joke.

        Education

        1989

        MA Visual Comminication

        Royal College of Art

        Sep 1987 - Jun 1989
        • I studied graphics, photography and film surrounded by talents such as Jonathan Barnbrook, (Barnbrook), David Ellis (Why Not Associates), Angus Hyland (Pentagram), Phil Baines. I collaborated with Peter Cattaneo (Dir The Full Monty), Lance O'Connor (Aerofilm LA), Chris Dudman (Robbers Dog NZ), Pete Salmi (Bark Fims). In 2015 The Royal College of Art was voted 'The Best Art College in the World'​ in the QS World University Rankings. It was as good then as it is now.