I am a London-based Digital Designer and Art Director, with over 15 years industry experience. Clients I have worked with include Ellesse, Nike, Speedo, Chelsea FC, BBC, Accenture, Intel and Morgan Sindall. I love creating identities, experimenting with type and bringing design to life through animation. I enjoy collaborating with other designers, editors, animators and developers to create amazing work. In my spare time I make electronic music. I’m often asked whether my surname is fictional. I can assure you it’s not! (although I admit it is remarkably convenient.)
- Slash FootballSplit across Facebook, Youtube, Instagram and Twitter, Slashfootball covers everything from grass roots football, to trick shots to professional league level with it’s unique, often cheeky and irreverent tone of voice. Working closely with production, I developed a bold and energetic brand approach, animating title sequences and working directly on edits. I developed multiple versions of the logo for ease of use and variation. The italicised typeface provides energy and pace.
- On PointEllesse wanted to reignite its association with tennis, appealing to its core target audience of street-savvy 18-30 year olds. Enter, On Point. A campaign connecting street style and tennis. We brought together a crew of influencers and delivered a social content campaign that culminated in a pop-up event in London’s Soho, where custom-designed Ellesse products were given away.
- The Red Green & BlueThe Red Green & Blue is an on-going musical solo project of mine. I needed an original video to accompany my track “Forget You”. Working in After Effects I created a series of animated scenes that revolve around abstract shapes and patterns. These were then remixed and cut together in time with the music.
Projects credited in
- MUTHABrave Bison wanted to create a platform that was centred around sustainability and spoke to a Gen Z audience. The ‘Mutha’ platform would put entertainment first whilst looking at interesting ways to communicate and convey the message of conscious living. We wrote, produced and directed a series of formats that looked at sustainability through the lens of food, fashion, art and tech. Publishing weekly shows to the Mutha youtube channel and daily informative videos on the Mutha Facebook page
- Print Design
- Art Direction
- Digital Design