About me

I am an easy-going, fun loving, sport and fitness enthusiast, with a love for all things creative. Best described by one of my previous managers as a Shy extrovert. I have a huge passion for design and creativity and have from a very young age; because of this my knowledge of the creative process is very broad and i feel there is nothing creative that i cannot do. With my love for sport, i am extremely ambitious, persistent and driven; the combination of the two (creativity/sport) make me a formidable member of any team. I have 15 years experience as a designer and 10 years in a senior position / managing a creative team.

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Projects

• 1

  Physical2DigitalCreation of the Brand Identity and Brand Strategy both print and digital media, focusing on brand personality, TOV, look and feel

Work history

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Brand & Marketing ManagerPhysical2Digital
Aug 2020Marlow, United KingdomPart Time
Start-Up in the technology sector (SaaS), assisting in the import and export of goods across international borders in an ever increasing, challenging and cost prohibiting environment. Creation of the Brand Identity and Brand Strategy to establish the company's target market through analysis and creativity while ensuring effective implementation to achieve ROI, drive profitability and grow market share in both print and digital media, focusing on brand personality, TOV, look and feel and creation of a Marketing Plan to further establish themselves in the market and continue growing market-share. Through this, I have already grown revenue from ground zero to 67% of the 5-year plan allowing them the foundation to continue on the current growth trajectory and improve market share. Responsibilities include, but not limited to: Being the brand guardian and maintaining brand integrity across all company marketing initiatives and communications. Managing the portfolio of products & ensuring that the products, services and product lines that fall under my domain resonate with current/potential customers. Monitor marketing trends and constant competitor analysis In charge, leading and overseeing the efforts of a graphic design and content team, ensuring adherence to goals and deadlines Overseeing and developing the overall layout and production of design and content for various applications. Developing small and large-scale marketing & advertising campaigns with the support of a creative and content team by developing our messaging and content strategy and most importantly tracking effectiveness of the campaigns and reporting findings to the executive team
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Brand, Design & Marketing ProfessionalSKD .creative by design
Jun 2005United KingdomFreelance
I don't create art; I create design solutions that produce results. #skd Understanding your customers; how they think, feel, need and very importantly, where they spend their time is crucial to effectively market the products and services you offer. With a clearly defined brand and brand strategy, strictly aimed towards the target audience, I can help you forge a path to success. I am a perfectionist and pronounced creative with pixel perfect design skills, creative direction, brand strategy and Marketing. Never underestimate the power, influence & importance of design in everything your company does

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Skills

• Creative Direction
• Art Direction
• Graphic Design
• Branding
• Web Design
• Web Development
• Interactive Design
• Print
• Packaging
• Management

Education

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Advanced Html5 Css3Leading Edge
Jul 2013 - Dec 2013Johannesburg, South Africa
HTML5 upgrade
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Digital Marketing StrategyBlue Magnet Digital Academy
Jan 2012 - Dec 2012Johannesburg, South Africa
DMMA

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