Work history
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Freelance CopywriterFreelance
London, United KingdomFreelance
Freelance copywriter, copy editor, and proofreader.
Clients include:
- McCann/Craft WW
- Kudona (Rhubarb Gmbh)
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Lead CopywriterBetway
- London, United KingdomFull Time
Lead creative and marketing copywriter across five brands and sub-brands.
CONTENT CREATION & COPY STRATEGY
● Develop and hone tone of voice, style and brand guidelines; global copy guardianship
● Delivery of short and long-form copy, including integrated marketing campaigns, CRM, partner social content,
digital, display and programmatic campaigns, OOH, print, TVC voiceovers, sponsored radio and podcast script
reads
● Working in collaboration with internal Design, Brand and Marketing teams to implement strategies across local
and global campaigns
● Established in-house audio/visual production team to deliver internal communications and training collateral
TEAM MANAGEMENT
● Progression planning, training and development of all team members
● Responsible for hiring and training of new and existing team members at both global and local levels
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Skills
- Copywriting
- Copyediting
- Proofreading
- Marketing Campaigns
- Marketing
- Marketing Copywriting
- Marketing Communications
- Brand Activation
- Creative Ideas
- Content Creation
Education
Bachelor of Arts (BA) Queen Mary University of London
- London, United Kingdom
BA in Journalism and Contemporary History.
Awarded scholarship to study abroad at Ryerson University, Toronto (now Toronto Metropolitan University), reading Media Law and Ethics, and Communications.