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Marketing manager with expertise in B2C and B2B businesses in fashion, retail, lifestyle and technology categories. With a focus on digital brand communications, acquisition, performance marketing and e-commerce. Passionate about creating and leading high performing teams to deliver inspiring results and exponential growth. Keys areas of expertise: - Global marketing strategy development - Social media and content – building brand, trust and traffic - Performance marketing – paid search, paid social, email, SEO and affiliates - Utilising technology to improve the service and customer proposition - Team building, recruitment and coaching
I’m responsible for leading the marketing team to develop a customer-led, global marketing strategy, delivering consistent brand proposition, new customer growth, engagement and loyalty. Managing a marketing team across disciplines ranging from local brand teams, to global channel teams (social media, email, paid, affiliate, PR, CRM and SEO/content) to push towards overall business strategic direction and deliver financial goals. A strong interest in fashion and culture, helps to nurture a distinct approach to how I engage our audience with the brand. I have a curiousness about how technologies and platforms including social and mobile can help build a richer experience.
I joined Arup in November 2005 as Marketing Assistant in the Software Technology Group (trading as Oasys Software Ltd). In the spring of 2009 I was promoted to Marketing Manager becoming the group’s youngest ever member of the management team. Reporting to the board, I managed a team of customer facing staff along with responsibility for the group’s global marketing activity. Establishing a modern approach to marketing within a traditionally structured organisation, I increased interaction between all business functions and encouraged results-driven, marketing-led activity across the group. Implementing an effective CRM strategy, which introduced a process to regularly report leads, opportunity tracking, buying patterns and measuring renewal rates. Maintenance retention rates increased to over 80% in a 12-month period.
As the Marketing Coordinator, I was the first point of contact for all account management for university and research council customers in Europe, Africa and Australasia. I provided strategic input into marketing, sales, and customer development, creating a CRM database to track renewals, enquiries and all communications with customers. Producing all the marketing material including; press releases, direct mail, newsletters and customer satisfaction surveys.
I won a scholarship to attend Kellogg School of Management via UK Trade & Investment. The course sharpened my techniques for analysing and building effective marketing strategies. The program provided an exceptional opportunity to broaden my perspective and exchange marketing ideas with an international group of peers.