Helping businesses with ECommerce, Conversion & Digital Marketing | UX | A/B Testing | Website Design & Development | Google AnalyticsLocked Pro Plan feature
Responsible for eCommerce performance of the vonage.co.uk website, contributing over $5m revenue per annum, working alongside single developer resource and managing external digital agencies. Managed in-house partner program following switch to internally managed program model, drove increase in sales of 200% over four-year period, contributed 25% of overall UK sales. Launched and trained team for sales webchat service.
Contract role - completed build of KPI report for senior management.
Launched (Q2 2011) Independent B2B comparison site connectingbusiness.com. Managed team of five direct reports.
Responsible for Online Sales, Affiliates and Online Media Strategy of Truphone Local Anywhere - a global mobile solution (launched Q1 2010). Covered position of Sales Director on interim basis.
Responsible for performance of UK eCommerce website (three.co.uk/store) driving over 1m monthly visitors and driving £15m+ revenue per annum, full P&L of £10m marketing budget. Increased website traffic by 10% and improved website conversion by 10% despite reduced marketing budget. Managed four direct reports & external digital marketing agencies.
Built and managed in-house affiliate program, increased sales by 400%, reduced costs by 30%. Managed website webchat team (offshore) improving conversion rate by 20%. Produced weekly eCommerce reports for Sales Team meetings and covered for Head of eCommerce when required.