About me

Helping businesses with ECommerce, Conversion & Digital Marketing | UX | A/B Testing | Website Design & Development | Google Analytics

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• I'm undertaking a piece of work looking at how SME's are using their website analytics.

Projects

• 5

  Untameable Triathlon ClubA local triathlon club, formed by a group of friends and random encounters, the website aims to record their progress both in competition and socially!
• Black & White BasementWe were approached by Black & White Basement, a photolab in North West London, after they had seen one of our other creations, TedKinsey.com. They had experienced some issues with their website, and although a functioning site, it was not performing to the level needed for the business. We undertook a process of evolution, prioritising the important improvements for the business needs in line with their budget, including emphasis on the key services, SEO work including copy and link building, a
• Orchard Material TechnologyOrchard Material Technology, a metallurgy firm based in MA, USA, had seen their website disappear due to a combination of hosting issues and an old software build on the site. The new build in HTML and CSS gave their website a fresh and modern look and feel.
• AFC Royal HollowayModern website for a growing sports club based in Egham, Surrey. Work has included a move to a new domain and regular maintenance and updates.
• TM Personal TrainingA website designed and built for a new personal training and fitness business, TM Personal Training is based in Croxley Green, UK.
• Ted Kinsey PhotographerTedKinsey.com was an existing website on SquareSpace, showcasing Ted’s photography which has seen several projects and exhibitions in both London and Paris. However, although SquareSpace is an excellent (and indeed award-winning) template builder, it lacks the capacity for customisation. Ted is also a graphic designer and had very definite ideas of how he wanted the website to look.

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Work history

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Digital & eCommerce ManagerVonage
Jun 2013 - Jun 2019London, United KingdomFull Time
Responsible for eCommerce performance of the vonage.co.uk website, contributing over $5m revenue per annum, working alongside single developer resource and managing external digital agencies. Managed in-house partner program following switch to internally managed program model, drove increase in sales of 200% over four-year period, contributed 25% of overall UK sales. Launched and trained team for sales webchat service.
Web AnalystImmediate Media
Feb 2013 - Apr 2013London, United KingdomFull Time
Contract role - completed build of KPI report for senior management.

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Skills

• Web Designer
• Web Analytics
• UX Design
• Google Analytics
• Usability Testing
• Ecommerce