About me
Content marketer who leverages data and a thorough understanding of SEO practices to develop creative campaigns that humanise brands and resonate with their audience. My mission is to prioritise authenticity over the 'wow' factor, choose humour and relatability over corporate jargon, and create content that nurtures long-term relationships with potential and existing customers.
Work history
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Marketing Transcreation SpecialistThe Pokemon Company
London, United KingdomFull Time
* Localise, review, and approve a wide variety of video game-related material such as press releases, websites, social media copy and video subtitles to ensure the highest quality brand standards.
* Deliver strategic outputs and recommendations.
* Ideate and create exciting social media content for the Italian SM channels to drive engagement in keeping with the brand voice and house style.
* Collaborate with Marketing, PR, and Social Media through research and new initiatives, including researching trends and influencers, reviewing campaign proposals and agency briefings, providing cultural and linguistic insights.
* Ensure a consistent brand tone of voice is used across all marketing content.
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CopywriterFreelance
- United KingdomFreelance
* Copywriting, proofreading, and editing services on a contract basis for B2B and B2C clients, ranging from articles about specific topics to producing content for websites, landing pages, product pages, online campaigns, advertising, blogs, online magazines, presentations, press releases, email newsletters, brochures, and catalogues
* SEO: planning and implementation of the strategy, guest blogging, influencers campaigns, on-site and off-site optimisation
* Participating in client meetings and interviewing key staff to develop points of differentiation and gather information
* Consulting on strategy and reviewing existing materials for clients
* Managing online PR functions, including press release writing and distribution
* Proofreading content
* Liaising with in-house teams of experts and consultant
* Creating, tracking and analyzing email marketing campaigns and newsletters to promote products or services
Main clients include:
Nonprofit - Clients: Ai.Bi. (Italy/Colombia) / ProgettoMondo.Mlal (Italy/Bolivia) / Sustainable Happiness (Italy)
Marketing and Communications Agencies - Client: Fuel Sas (Italy)
Art Exhibitions - Clients: Sarroch Art Museum / Collettivo Illustratori Sardi, (Italy)
Filmmakers - Client: PAO Films (Italy) / Fondazione Sardegna Film Commission (Italy)
Travel Agencies - Clients: Baccu Srl / Orofino Viaggi, (Italy)
E-commerce shops - Client: Tutto Ottica (Italy)
Fashion & Luxury - Clients: BVLGARI (Italy) / Vera Givel (Italy)
Hospitality - Clients: Coccodi / La Casetta Dell'Artista (Italy)
Skills
- Advertising
- Digital Media
- Marketing PR
- Copywriting
- Editing
- Blogs
- Creative
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Web Content
- Photoshop
- Word
- Content and Media Writing
- Copywriting
Education
Marketing, Journalism, Advertising, Copywriting, PR
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Marketing & Communications