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Simone Fortunini

Marketing Manager | Digital, E-commerce, CRM

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About me

I’m a passionate Digital Marketing & Content Manager with 6+ years of experience in an digital agency, a startup and a global corporation. My interests and specialties are focused on advertising, e-commerce, web analytics, tech and entertainment industries.


  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Mobile Marketing
  • Marketing Advertising Campaigns

Work history


Digital Marketing Manager


Jun 2013
  • I’m in charge of marketing activities and customer experience of Movies and TV product category. Managing a team of 2 people, I’m responsible for driving customer acquisition, conversion and retention through merchandising campaigns, e-mail, social media, online and offline advertising, vendor cobranding activities, customer experience improvement projects.


Online Marketing Manager

Mar 2011 - Jun 2013
  • Responsible for online advertising and website growth of an insurance aggregator startup. Built the online marketing strategy from the ground, hired and managed a team of 3 people focused on SEM, SEO, display advertising, social media, email marketing and affiliation.


Advertising Manager

Zodiak Active

Nov 2009 - Apr 2011
  • In a crucial role embracing technology and marketing, I led web and mobile advertising operations for dating communities in Italy, Spain, UK, Denmark, LATAM and USA. Managing a team of 2 designers and 1 developer, I’ve been responsible for acquisition funnels design, campaigns setup & execution, banners, PPC ads, landing pages optimization, advanced tracking implementation and performance monitoring and reporting.



Zodiak Active

Aug 2008 - Nov 2009
  • Content editor for web and mobile websites and advertising campaigns: developing creative concepts, monitoring competitors and reporting to marketing and operations team with benchmarks, best practices analysis and actionable strategies suggestion.


Quality Assurance


Mar 2008 - Jun 2008
  • Supporting the launch of a redesign of eBay Italy platform, involving changes in functionalities for sellers and buyers and feedback/ratings model, following the product team in pre-launch and post-launch daily quality control and assurance activities: monitoring, testing, debugging and direct reporting to offshore developers team.