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I’m a passionate Digital Marketing & Content Manager with 6+ years of experience in an digital agency, a startup and a global corporation. My interests and specialties are focused on advertising, e-commerce, web analytics, tech and entertainment industries.
I’m in charge of marketing activities and customer experience of Movies and TV product category. Managing a team of 2 people, I’m responsible for driving customer acquisition, conversion and retention through merchandising campaigns, e-mail, social media, online and offline advertising, vendor cobranding activities, customer experience improvement projects.
Responsible for online advertising and website growth of an insurance aggregator startup. Built the online marketing strategy from the ground, hired and managed a team of 3 people focused on SEM, SEO, display advertising, social media, email marketing and affiliation.
In a crucial role embracing technology and marketing, I led web and mobile advertising operations for dating communities in Italy, Spain, UK, Denmark, LATAM and USA. Managing a team of 2 designers and 1 developer, I’ve been responsible for acquisition funnels design, campaigns setup & execution, banners, PPC ads, landing pages optimization, advanced tracking implementation and performance monitoring and reporting.
Content editor for web and mobile websites and advertising campaigns: developing creative concepts, monitoring competitors and reporting to marketing and operations team with benchmarks, best practices analysis and actionable strategies suggestion.
Supporting the launch of a redesign of eBay Italy platform, involving changes in functionalities for sellers and buyers and feedback/ratings model, following the product team in pre-launch and post-launch daily quality control and assurance activities: monitoring, testing, debugging and direct reporting to offshore developers team.