PostsProjectsExperienceTeam

Projects

• McGriddles are here!
• Cheesy Eggdesal : A Taste of HomeMcDonald's Philippines launched a new localised breakfast item in 2015, the Cheesy Eggdesal.
• Hooray for the Early RisersAs a part of McDonald's National Breakfast Day 2015 in the Philippines, the brand reached out to workers who were awake during the early hours and thanked them with free McMuffins and coffee. The surprise breakfast was distributed by local celebrity Solenn Heussaff together with McDonald's crew members.

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Work history

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Marketing SpecialistStarbucks
May 2018 - Feb 2019PhilippinesFull Time
Spearheaded in-store events and local store marketing (LSM) strategies for store openings. Supported the LSM needs of 200+ stores nationwide, ensuring timely execution. Regularly executed store marketing audits and reported weekly and monthly marketing results to the marketing department. • Strategies lead for traditional and digital marketing executions for new store openings, aimed towards increasing store awareness and footfall. • Planned and executed the 2018 “Starbucks Cheer Party” series of events for ten stores in Metro Manila and key provincial cities, with a 106% attendance in select branches.
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Marketing AssociateStarbucks
May 2016 - Jun 2018PhilippinesFull Time
• Garnered an average of 226% sales attainment for store openings from marketing support strategies executed in FY 2018. Conceptualized, executed and monitored additional strategies to assist decreasing store sales, footfall, and engage with communities during locally relevant dates (festivals, holidays etc.). • Confirmed complete marketing collateral delivery and placement for campaigns and new store openings through coordination with suppliers, delivery teams and landlords on requirements and deadlines. • Ensured strategy executions were aligned with brand guidelines and contract agreements through communication with internal departments, store staff, suppliers and landlords. • Built brand community engagement by executing in-store events such as “Meet Me at Starbucks” and the “Starbucks Cheer Party”, resulting in a total of 64 events. Assured successful mall event executions by monitoring of events suppliers, program flow and staff.

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Skills

• Project Management
• Marketing Communications
• Marketing Strategy
• Client Communication
• Account Management
• Communication
• Photography

Education

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MSc E-Business (Marketing)Newcastle University
Sep 2019 - Dec 2020Newcastle upon Tyne, United Kingdom

Awards

Young Leo AwardLeo Burnett