I'm a charismatic storyteller with 13.5 years experience in Integrated Partnerships & Branded Content.
This includes: TV, Film, Gaming, Digital, VoD, Mobile & Tablet, Social Media, Print, Events, Experiential, Outdoor & Radio.
I am the first to sign up to the latest tech craze or social media platform and it excites me when I am able to amplify a campaign through those channels.
I am also working on a Podcast and Wedding Invite Range as Passion Projects.
Revolutionary creative ideas get me going. Don't be afraid to reach out, I always appreciate idea sharing, and if I can help you, I will!
Projects
- Relaunching Britain's Next Top Model across Lifetime (JV with Sky & A+E Networks)"Simran was headhunted by A+E Television Networks (JV with Sky) to head up the re-launch of Britain’s Next Top Model which was a first for the network as an Ad-Funded Programme. After just three months in the role Simran was promoted to head up digital creative across the team. The re-launch broke records with viewing figures and the social campaign trended worldwide for 15 minutes and was nominated for and won various industry awards."
- Passion Project: Fine Artist. Having worked in Media and Entertainment for 13.5 years, art is a passion project close to my heart which constantly lends itself to every aspect of my everyday role. Influenced by the impressionist movement, while studying the arts from a young age, I have fine tuned and developed my style of work through a range of different mediums. Taking on a number of private commissions, I am also developing a bespoke stationary and wedding invite range through the medium of contemporary watercolour, coming soon. Creating artworks to evoke the emotions and encapsulate a piece of a person in each work, I design contemporary artwork, heavily influenced by a classical background. My aims are to draw influence from my subjects to tailor make artwork which will be enjoyed for generations to come, while instilling my unique style into every brushstroke.
- Ian Wright's Start-up; Creating Bespoke Online TV Content"Simran worked on Ian Wright’s start-up and worked her way up to Creative Producer/ Account Director conceptualising and producing visionary campaigns. She also worked with Ian Wright and various other high level talent and influencers on sports content for online and hugely successful social and PR campaigns."
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Work history
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Senior Project ManagerPaper Porter Ltd
London, United KingdomFreelance
Clients Include; Wunderman, Grey, WPP, Oliver Agency, DAZN, Cannes Festival of Creativity, Premier Integrated Agency, Missile Digital Studios (BBC).
- Full-scale digital campaign management and production including Strategy, Data- Insights, CX, UX, Creative, Copy, Design, Production, Stakeholder Management, Workshops, Production
- Management of contribution to £7M+ scope of work
- Relationship management of senior level, global clients across multiple brands (B2B & B2C)
- Top go-to point across multiple high level projects
- Overseeing all new business pitches from initial RFP to delivery
- Developing project plans. Briefing. Production. Timelines. Resourcing. Reporting. CRM management. Creative oversight & development
- Studio management of animators, videographers, designers, artworkers, copywriters etc.
Education
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English and MediaStaffordshire University
Stoke-on-Trent, United Kingdom
BA Hons