Sina Araya

Sina Araya

Senior Account ManagerLondon, United Kingdom
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Zoe Akihary
Sina Araya

Sina Araya

Senior Account ManagerLondon, United Kingdom
About me
Experienced Marketing Professional with eight years in advertising and public relations, specialising in FMCG account management. My career began in PR, and I have since expanded my expertise into diverse areas, including packaging design, animation, voice-over production, out-of-home (OOH) campaigns, and global production. As a bilingual problem solver and collaborative team player, I bring initiative and effective communication to the table. My background equips me with comprehensive account management skills, excelling in creative presentations, strategy development, and client relationship management.
Work history
    M
    M
    Marketing and Communications ManagerMcGill and partners
    London, United KingdomFull Time
    • Overseeingglobalpresscommunicationstoboostcompany'spublicimage. • Collaborating with external PR agencies and internal teams for impactful press releases and pitch ideas. • Engagingwithdiversestakeholderstocreatestrategicmediaopportunities. • Coordinating design collaboration for internal and external projects. • Managing production initiatives for effective communication across platforms.
    c
    c
    Account Managercain&abelDDB
     - London, United KingdomFull Time
    • Orchestrated global and European multichannel campaigns • Scoped work, mapped resource requirements, and managed budgets for seamless project execution. • Collaborated with the creative team to autonomously localise and transcreate multichannel global campaigns. • Cultivated strong relationships with internal and external stakeholders across multiple markets, ensuring successful project outcomes. • Accounts: JUUL, iShares and PlayStation
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Skills
  • Account Management
  • Client Management
  • Budget
  • Localisation
  • Animation Production
  • Packaging Design
  • Internal Communications
  • PR Strategy
  • Creative Management
  • Production Management