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•Create unique and sharable content for the website and blog that is optimised for SEO purposes •Responsible for the day to day management of content and social media channels •Create content for email campaigns, digital and print banners and creative marketing campaigns •Carefully create audience segmentations for email campaigns •Liaise with clients, promoters and PR agencies on a daily basis, acting as the sole marketing contact for a number of promoters •Speak with the PPC agency on a daily basis to inform them of current on sales and announcements, ensuring that Eventim’s ads are highly optimised with the relevant targeted keywords •Monitor, report and analyse SEO and social media channels •Work alongside affiliates, ensuring they are aware of on sales and generally maintaining a happy relationship with the variety of affiliates that Eventim works with •During the peak summer season managed a temporary freelancer
•Wrote content for clients focusing on events and news within the travel and entertainment industry •Created content strategies for new clients by collating data and researching who their target audiences were. This included suggesting various types of written content, infographics and videos •Undertook various training, including media law and copyright •Ensured that content was optimised for SEO purposes •Updated content to CMS systems and Wordpress •Role was self-managed, so was responsible for own time and resource management as well as liaising with Account Managers and clients to discuss marketing strategies
•Liaised with the press on a daily basis to ensure maximum coverage was gained through online, television, written and radio media •Produced media releases and organised interviews between the press and the stars of the productions, from telephone interviews to face-to-face recorded interviews at the PLAYHOUSE •Was responsible for the daily updating of the Twitter and Facebook pages and responded to any queries or comments to try to engage new/existing users •Created eshots for productions and collated data for them to be sent to, ensuring that the content was rich and relevant •Liaised with the ticketing partner, Eventim, to ensure that all the relevant marketing was up to date and that their marketing team had all the information needed for their website •Updated the PLAYHOUSE website with news and events •Had daily contact with promoters to ensure that they were happy with their marketing options and tried to guide them on which activities they should opt for to ensure maximum ticket sales
Modules included Media Analysis, Professional Sub-Editing, Media and Law , Multimedia Journalism: Principles and Practice
Modules included News Writing , Criticism and Critical Theory, Research, Investigation and Ethics, Internationa Human Rights for Journalists and Media Law as well as a 10,000 word dissertation focusing on the works of the Bronte sisters.