Siobhan has several years of experience working at the highest level of the fashion industry, working with some of the industries top talent as a trusted image curator and advisor. Through her project Ritual Culture, she provides research & visual direction as well as written content for arts, fashion and advertising.
She is currently an Associate Lecturer at The London College of Fashion and studies philosophy in her spare time. She has a diverse reference library and practice, regularly conducting unique research projects.
Projects
- DNKY #IAMDKNYWe were invited by the Director to extensively research and reference a series of films to feature musician & artist Halsey and DJ's The Martinez Brothers for the DKNY #IAMDKNY campaign. We sourced video and stills material focusing on New York energy in art, music and youth culture. To view the project visit – https://www.ritualculture.co.uk/dkny
- RMK Stone BlossomWe were invited to work on the RMK Stone Blossom film & stills campaign to extensively research visuals and help develop the look and feel of the project. In the references we explored compositional perspectives and moods that could bring a feeling of elemental nature suitable for the director and project brief. To view the project visit – https://www.ritualculture.co.uk/rmk
- AudiProject Curation from initial stages through conceptual development and testing with supporting visual research. Working closely with the Creative Director to extend and develop different print campaign scenarios, we created several conceptual treatments and curated multiple collections of visual research for the project. To view the project visit – https://www.ritualculture.co.uk/audi
- Lacoste Timeless FragranceWe were invited to work on the Lacoste Timeless fragrance campaign to research the stills part of the project and help define the shot. In the references we explored compositional perspectives that could convey the key campaign concepts of attraction and a timeless moment. To view the project visit – ritualculture.co.uk/lacoste
- BOSS Menswear 2020We were invited to put together a body of visual research for the Boss Menswear Spring/Summer 2020 collection. In response to the brief we extended key themes to look specifically at artists and travel, 20th century Humanism in architecture, literature as well as complex characters from the worlds of cinema, film and theatre. To view the project visit - https://www.ritualculture.co.uk/boss-menswear
Work history
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Creative DirectorRitual Culture
London, United KingdomFreelance
Research Content & Curation – we provide concepts and perspectives, aligned to cultural, sub-cultural and historical contexts with strategic industry expertise.
Brands & Publications include – Audi, Bacardi, Diesel, DKNY, Boss, Jil Sander, Lacoste, Roberto Cavalli, RMK Beauty, Stella McCartney, Selfridges, Uefa, Double Magazine, Garage Magazine, Love Magazine, Vogue Spain, Vogue Ukraine.
Associate LecturerLondon College of Fashion, UAL
London, United KingdomFreelance
Associate Lecturer on Fashion Styling and Production team.
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Skills
- Visual Concepts
- Picture Research
- Art Direction
- Brand Strategy
- Curating Photography
- Content Curation
- Photography
- Commercial Fashion
- Editorial Fashion
- Creative Writing
Education
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Bachelor's degree, Fashion Promotion and CommunicationRavensbourne College of Design and Communication
- London, United Kingdom